Digital Marketing Director jobs in Tallahassee, FL

Company Description

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Job Description

Executes and tracks performance of the Content Marketing Strategy throughout websites, e-mail marketing, intranet and social media. Acts as the community manager for all social media and will be responsible for maintaining the social media content plan, along with following social media trends. Responsible for executing on, and contributing to, the company's overall social media strategy. Will work closely with the rest of the marketing team to curate and manage digital content as it relates to our customers, products and National Marketing program. Provide support as needed to create original copy for e-mail marketing, web copy, presentations, training materials, flyers, intranet, human resources support, and other assets as needed.

Acts as a community manager for company social media outlets. Reponsible for maintaining social media content inbox to ensure consistency, providing feedback when necessary.

Gathers, curates, and creates content for websites, social media, email newsletters and print. Uses content management system to publish content and analyze website traffic and user engagement metrics. This includes monthly audits of website content for consistency, errors and other feedback.

Tracks performance of all digital efforts to identify optimization opportunities, to include conducting in-depth social media campaign reviews and developing recommendations for growth and improvement.

Manages social media and external review websites (i.e. Yelp, Google Places, etc.) to ensure brand consistency.

Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and foodservice industry trends.

Maintain recipe database, to include insertion of new recipes and images, and removal/updating of content on a weekly basis.

Supports events and food shows as needed

Performs other related duties as assigned.

Required Qualifications

Bachelor's Degree

Required Experience:

6 Months - 1 Year

Experience using Adobe Photoshop, Adobe InDesign, Marketo, Sitecore, Office 365, Google Analytics.

Preferred Qualifications

Bachelor's Degree in Marketing

Required Experience:

1 - 3 years in marketing within the foodservice industry

Advanced Excel experience preferred. Social media management experience preferred (i.e., Hootsuite, Sprout Social, Buffer, etc.)

EEO Statement

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.