Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Marketing Director is responsible for driving topline revenue for Sun Valley Resort and driving the strategic vision for Marketing and Communications at Sun Valley Resort. The ideal candidate has 8 years of experience, a proven track record of driving revenue through building and managing brands and marketing teams, and a deep understanding of Marketing and Communications strategy.
This leader is a strategic thinker, has a strong understanding of digital media, and is experienced in driving a customer relationship strategy in the hospitality industry. This leader will set a vision for growth and mobilize the organization to achieve that vision using both knowledge and leadership ability. This role will be instrumental in creating a marketing ecosystem that delivers on Sun Valley’s brand experience, drives engagement, and contributes to Sun Valley's financial targets.
The Marketing Director is responsible for day-to-day oversight of the Marketing and Communications team. In addition to overseeing the execution of marketing plans, the Marketing Director is responsible for building a strong team dynamic with a focus on continuous improvement. The ideal candidate will be able to balance the importance of business goals and team development.
Duties & Responsibilities include the following. Other duties may be assigned.
Essential requirements and qualifications:
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