Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Description
Job Summary
As the Head of Marketing at XCaliber Container, you will be responsible for leading the development and execution of the overall marketing strategy. Your role will involve optimizing and furthering our channels or routes to market, leading traditional and digital marketing plans, refining our customer journeys, increasing our content, enhancing our web, and ultimately reaching a larger targeted audience. You will be responsible for competitor research, product positioning, product and service offerings, product specifications, pricing while driving more customer engagement.
Responsibilities:
Requirements
Reporting Structure: The Head of Marketing will report to the CEO and work closely with the Sales team and overall XCaliber Staff.
Location: Hybrid with ability to travel the majority of the work week to Graham, TX. Reimbursement for commuter expenses (outside 100 miles) is available.
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