Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Type: Full-Time
Duration: Permanent
Exploration Place is looking for an experienced digital marketer with a portfolio that shows dedication to quality and consistency as well as an understanding of impactful design. Please submit a resume, cover letter and samples of your work along with your application.
Exploration Place is more than just a museum – it is a hub of curiosity, innovation and inspiration. Located in the heart of our vibrant community, we offer engaging exhibits, interactive experiences and educational programs for visitors of all ages. With a major expansion on the horizon, the need for marketing and communications is growing as well.
Exploration Place has an established, award-winning marketing team that values innovation and opportunity. We are looking for an experienced digital marketer with a portfolio that shows dedication to quality and consistency as well as an understanding of impactful design. The Digital Marketing Coordinator will have an opportunity to engage in meaningful and impactful work that will build your skills and contribute to the expansion that Exploration Place has on the immediate horizon. It’s an exciting time to be a part of the team!
Cover letter and resume
Examples of professional copywriting that you have completed recently
A portfolio or link to graphics that you have designed for socials, email or website
As a Digital Marketing Coordinator, you will play a key role in executing and optimizing our digital marketing initiatives to drive brand awareness, customer engagement, and revenue growth. You will collaborate closely with cross-functional teams to develop and implement effective digital strategies across various online channels. The ideal candidate will be proactive, detail-oriented and possess a solid understanding of digital marketing strategies and tools.
Developing digital content such as blog posts, social media posts, videos, and graphics.
Creating and scheduling posts across various social media platforms, engaging with followers, and analyzing social media metrics.
Planning, designing, and executing email marketing campaigns, including crafting compelling email content and analyzing campaign performance using MailChimp.
Optimizing website content and structure to improve search engine rankings, conducting keyword research, and monitoring website traffic
Monitoring and analyzing digital marketing metrics such as website traffic, social media engagement, email open rates, conversion rates, and more to evaluate campaign performance and identify areas for improvement.
Monitoring digital advertising campaigns across various channels, including display advertising, retargeting, and sponsored content.
Organize, optimize, resize, and distribute digital graphic assets under the direction of the Graphics Manager and Director of Marketing.
Utilizing marketing automation tools to streamline processes such as lead nurturing, email marketing automation, and customer segmentation.
Update WordPress based website content, ensuring site functionality and an optimized user experience.
Conducting market research to identify industry trends, competitor strategies, and consumer behaviors, which informs digital marketing strategies and tactics.
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