Digital Marketing Director jobs in Wilmington, NC

As the Digital Marketing Director at APPROVE, you will play a crucial role in both designing and enhancing our digital marketing strategies through data analysis, interpretation, and actionable insights. You will work closely with the marketing team to optimize campaigns, improve user experiences, and maximize ROI, as well as other cross-functional teams to analyze data, create reports, and provide valuable recommendations. The ideal candidate should have a strong analytical mindset, a deep understanding of digital marketing channels, and the ability to communicate complex data findings in a clear and concise manner. 

Responsibilities: 

1. Vision & Strategy: Help optimize a comprehensive digital marketing strategy aligned with the company's overall business objectives. Identify key growth opportunities across B2B channels and prioritize initiatives for maximum impact. 

1. Channel Leadership: Help manage all digital marketing strategies, tactics, and channels, including SEO, SEM, content marketing, social media, email marketing, and paid advertising. Ensure consistent brand messaging and optimization across each channel. 

1. Performance Measurement & Analysis: Leverage analytics tools to measure the performance of all digital marketing campaigns, providing data-driven insights to inform optimization and strategic decision-making. 

1. Industry Expertise: Stay ahead of the curve in the B2B technology and equipment finance landscape, identifying emerging trends and leveraging those insights to guide our marketing strategy. 

1. Collaboration & Communication: Partner effectively with internal stakeholders, including sales, product, and development teams, to ensure seamless alignment and successful campaign execution. 

Requirements: 

• Bachelor's degree in Marketing, Business, a related field (master's preferred), or equivalent experience. 

• 6 years of experience in B2B digital marketing leadership roles, preferably in the technology or financial services sector. 

• Proven track record of success in driving measurable results through multi-channel digital marketing campaigns. 

• Deep understanding of SEO, SEM, content marketing, social media, email marketing, and paid advertising best practices. 

• Strong analytical skills and proficiency leveraging marketing tools such as Google Analytics, Google Ads and Meta Business Ads Manager. Proficiency in HubSpot is a major plus. 

• Experience in developing and implementing A/B testing and marketing automation strategies. 

• Strong data visualization skills using tools like Tableau, Power BI, or others. 

• Strong project management skills with the ability to prioritize and meet deadlines. 

• Enjoy having fun while working hard.