Digital Marketing Manager jobs in Anaheim, CA

We are looking for an experienced Digital Marketing Manager for this known and established gaming chair brand, Vertagear. This candidate will improve qualified traffic to the sites by applying best in class customer acquisition strategies and retention. You will be responsible for improving, management of all digital platforms, and maintaining global e-commerce product and shop content to achieve our business goals as well as managing overall web site content globally to support brand initiatives.

In this position we expect you to plan, edit, and manage web site content within the global online shops as well as plan and manage e-commerce inventory positions. You will work on content initiatives to ensure optimal conversion in line with brand directions, customer engagement, and a positive customer experience.

Responsibilities

• Establish, monitor and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
• Develop a website traffic plan and create goals and benchmarks to meet revenue forecast
• Update the company web site, digital assets, and brand product catalogs on a regular basis
• Partner with cross-functional teams to balance audience-specific acquisition and retention targets
• Plan and manage product related content aligned with short-term and long-term sales targets, and sales promotions
• Utilize e-commerce testing and recommendation tools to optimize product presentation for conversion
• Work cross functionally with Operations, finance, logistics, branding and content teams, influencer, digital, creative and sales teams to improve brand perception and maximize ROI and profitability
• Plan and execute paid marketing efforts on Amazon, Wayfair and all digital marketing campaigns, including SEO/SEM, Email, Social Media, Targeted Display Advertising and other D2C initiatives
• Analyze and report on product conversion, sell-through and turn rates
• Ensure that products on site are current, complete and posted online by scheduled launch dates
• Collaborate with cross functional teams including: sales, merchandising, and design teams to update site content
• Optimize content accordingly to maximize SEO
• Use content management systems to analyze website traffic and users’ engagement metrics
• Ensure website and marketing efforts in compliance with GDPR

Requirements

• You are a data driven individual with experience in testing and optimization, and product ownership in a high performing international ecommerce environment
• You have a superb ability to work with complex sets of data to drive actionable insights.
• You have outstanding communication skills and collaborate with peers and other stakeholders across the business in a professional and effective manner
• You are customer-centric in your thinking and will challenge yourself, and your colleagues to deliver the absolute best customer experience
• You communicate positively, and have demonstrated experience in building strong relationships with key internal and external stakeholders, including customers, partners, and suppliers alike
• You’re a high performer with at least 5 years of management experience, with demonstrated success leading in ecommerce, ideally in an international environment
• Several years of Shopify experience managing company web sites
• Highly skilled project leader with strong organizational and time-management skills
• Demonstrable evidence of ability to make things happen in a cross functional environment
• Superior Google Analytics Expertise
• Facebook/Instagram (Social) Advertisement experience in creating audiences & paid advertising
• Impressive background in Digital Marketing, Google Display Ads, and SEO
• Expert in Excel, Pivot tables, and data analytics, including the preparation and analysis of e-commerce product performance
• Strong Marketing Automation experience and familiarity with any of the following: Constant Contact, Mailchimp, Refersion.
• Preferred gaming industry experience
• Excellent writing skills and meticulous attention to detail
• Bachelor’s degree in related field
• People Manager experience in similar role
• Leadership skills
• Problem solving skills

Great to Have

• Experience with e-commerce testing and recommendation technologies
• Experience within the Esports industries A but not required

Experience:

• Shopify: 3 years (Preferred)
• SEO: 5 years (Preferred)
• Time Management: 5 years (Preferred)
• E-Commerce: 3 years (Preferred)
• Technical Skills: HTML, CSS, XML, Javascript, Python
• Google Analytics: 3 years (Preferred)'

'Work Remotely * No

Job Type: Full-time

Pay: From $72,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Digital marketing: 3 years (Required)
• Email marketing: 3 years (Required)
• Social media marketing: 3 years (Required)

Work Location: In person