Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Four Star Greenhouse produces and ships the number one plant brand, Proven Winners, to wholesale customers all over the country including your hometown greenhouses and Independent Garden Centers. We grow a variety of annuals, perennials, house plants and more! The Marketing team plays a critical role in sharing the benefits and value of choosing Proven Winners products.
The Marketing Department is looking for a Digital Marketing Specialist to focus on business-to-business communication and to partner with our Sales Department to enhance our company vision and meet goals.
Priorities will be to build, maintain and continually update multiple company websites via WordPress and focus on user-friendly website layouts, graphics, and interfaces that adhere to our brand style guidelines. You will create, pursue, and execute a schedule to meet all deadlines, keep up to date with drafted content and to be on top of all assignments. You will also create content for our websites, gather and utilize photography and enhance our email marketing efforts to maintain engagement and meet promotional goals.
Four Star Greenhouse is currently building a new website and you could be a part of getting it over the finish line! If you have experience in HTML, CSS or code editing software, have a strong eye for detail and want to be working with a beautiful product, then we look forward to hearing from you!
CLICK HERE for the detailed job description. Please submit your resume and cover letter to hr@pwfourstar.com
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