Digital Marketing Manager jobs in Appleton, WI

Marketing Manager - Digital

Work Mode: Remote

Opportunity

As the Manager of Digital Marketing, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement across all Kohler Energy digital ecosystem, including www.kohlerenergy.com as a central hub for our 7 different businesses.  You will lead a team and work closely with cross-functional teams to ensure the successful implementation of digital campaigns. You will work with the digital leaders in the business to coordinate Energy’s digital presence.  This role requires a strategic thinker with a deep understanding of digital marketing channels, data analytics, and a proven track record of achieving measurable results.

Specific Responsibilities

•Develop and implement a robust digital marketing strategy that aligns with overall business objectives and brand positioning, across all Kohler Energy digital ecosystem.
•Set a vision for the digital ecosystem for Kohler Energy and the 7 businesses and share this vision with all shareholders.
•Actively manage the Kohler Energy corporate digital assets to drive awareness and understanding of Kohler Energy among existing and potential customers, stakeholders such as vendors or investors, associates, and candidates.
•Manage and mentor a team and external vendors to provide guidance, set goals, and provide coaching and mentoring.
•Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and display advertising.
•Collaborate with the content team to create and distribute high-quality, engaging content that resonates with the target audience.
•Utilize data-driven insights to monitor campaign performance, identify trends, and make data-backed decisions to optimize digital marketing efforts.
•Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
•Collaborate with external agencies and vendors to support digital marketing initiatives when necessary.
•Work closely with products, sales, and other departments from the businesses to align digital marketing efforts with overall business goals and product launches.
•Stay up to date with industry trends and competitors, conducting market research to identify opportunities for growth.
•Prepare and present regular reports on the effectiveness of digital marketing efforts to the executive team.

Skills/Requirements

•Bachelor's degree in marketing, business, or a related field (master’s degree preferred).
•7 years of experience in digital marketing, with a proven track record of driving results.
•Strong leadership and team management skills.
•Proficiency in digital marketing tools and platforms, including SEO, SEM, social media advertising, email marketing, and analytics.
•Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
•Excellent communication and collaboration skills.
•Creative thinking and a passion for staying at the forefront of digital marketing trends.
•Results-oriented mindset with a focus on ROI.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $134,700 - $173,200. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen.  So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.  

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.  We invite you to learn more about our culture and company at www.kohlercompany.com.

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.  If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.  Kohler Co. is an equal opportunity/affirmative action employer.  

We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .