Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG Western Region, located in Washington State.
This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters and other emerging solutions.
The ideal candidate will:
Job Functions
Ad Strategy - This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising. A great digital leader will come with a plan of action to grow digital revenue and to motivate staff in that direction.
Analytics - This position also will measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are a necessary component.
Shared Responsibilities - This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e. campaign metrics, check-ins, etc…)
APG Digital Team - This position will be part of the APG Digital Management Team, requiring regular participation in group calls and projects.
Please send resume and cover letter to dbrookst@skagitpublishing.com
Minimum Requirements
Technology Skills
Proficiency in Microsoft Office, Word, Excel, PowerPoint & G-Suite required. Ability to learn other relevant software programs and teach direct reports is paramount.
APG is an Equal Opportunity Employer
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