Digital Marketing Manager jobs in Benton Harbor, MI
Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Manager jobs
- COLSON GROUP HOLDINGS, LLC
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Saint Joseph, MI
FULL_TIME
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Colson Group USA is an operating unit of Colson Group the largest manufacturer of caster and wheel products in the world. The brands of Colson Group USA have been technological leaders in caster innovation for over 350 combined years. This drive has led to some of the most trusted, advanced, and highest-quality mobility solutions available in the world today. Colson Group's unique and proprietary global footprint provides available services and capabilities unmatched by any other manufacturer.
Job Summary
The Marketing and Communications Manager will play a pivotal role in driving brand awareness and communicating Colson Group’s value proposition to our target audience while streamlining the execution within our marketing organization. Join us in shaping the future of Colson Group and making a meaningful impact on the industries we serve.
Essential Job Functions
- Brand Strategy - develop and implement brand rationalization strategies to enhance brand coherence and coordinate communication of SKU rationalization efforts for streamlined product offerings.
- Vertical Growth - collaborate with the vertical team to develop and execute growth strategies aligned with vertical markets/industries.
- Product Marketing - product promotion, advertising strategy, tradeshow strategy/ content development
- Develop compelling marketing copy for use across channels, ensuring alignment with brand messaging.
- Drive new product launches - execute impactful campaigns to capture market attention.
- Drive communication strategy and execute – coordinate with business unit leaders to drive awareness for business initiatives and successes. Deliver thru regular blog and social media cadence, internal/external quarterly newsletters, and Colson Connect (intranet site)
- Coordinate and send communication emails, keeping stakeholders informed about updates, new products, and promotions.
- Deliver social media growth strategy, campaign planning, and content creation and execution for optimal brand visibility.
- CRM – create and optimize customer journeys across multiple touchpoints, including email, social media, and website interactions.
- Trade Show Management - lead coordination/management of trade show participation for maximum impact.
- 11 Days Ago
- Andrews University
-
Berrien Springs, MI
FULL_TIME
- The marketing assistant and web manager will be working with general marketing and public relations projects and events, including, but not limited to, advertisements, promotions, and communications. ...
- 12 Days Ago
- Krasl Art Center
-
Saint Joseph, MI
FULL_TIME
- Company DescriptionKrasl Art Center offers exciting opportunities for achievement, growth and ownership of success in an established visual art center and in an emerging culturally significant communi...
- 1 Month Ago
- Creative Insights Marketing
-
Paw Paw, MI
FULL_TIME
- We are seeking motivated individuals who want to make a positive impact on the lives of many in their community while making a handsome revenue. We have a proven system that trains you how to produce ...
- 2 Days Ago
- Ciena Healthcare Management
-
Joseph, MI
FULL_TIME
- Do you have a background in healthcare sales and marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketi...
- 9 Days Ago
- Andrews University
-
Berrien Springs, MI
FULL_TIME
- Under the leadership of the School of Distance Education Adult Center and Online Student Services Director, this student worker will lead in marketing and student service tutorial video and social med...
- 1 Month Ago
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0 Digital Marketing Manager jobs found in Benton Harbor, MI area
- Corewell Health
-
Benton Harbor, MI
- Job Summary The Registered Dietitian's primary responsibilities include direct patient care through application of the N...
- 4/25/2024 12:00:00 AM
- Kindred Products Llc
-
Benton Harbor, MI
- Job Description Job Description Job Title: E-Commerce National Account Sales Manager (contract role to permanent full-ti...
- 4/25/2024 12:00:00 AM
- Slick Raven Marketing
-
Elkhart, IN
- IMPORTANT: Candidates need to be based out of the ELKHART area or willing to travel throughout Southwest Michigan and No...
- 4/24/2024 12:00:00 AM
- Corewell Health
-
Benton Harbor, MI
- Job Summary The Registered Dietitian's primary responsibilities include direct patient care through application of the N...
- 4/23/2024 12:00:00 AM
- Slick Raven Marketing
-
Elkhart, IN
- IMPORTANT: Candidates need to be based out of the ELKHART area or willing to travel throughout Southwest Michigan and No...
- 4/22/2024 12:00:00 AM
- THOR Industries, Inc.
-
Elkhart, IN
- OPPORTUNITY OVERVIEW: Are you passionate about racing and love the outdoors? Do you have experience in experiential mark...
- 4/22/2024 12:00:00 AM
- Thor Industries Inc.
-
Elkhart, IN
- OPPORTUNITY OVERVIEW: Are you passionate about racing and love the outdoors? Do you have experience in experiential mark...
- 4/21/2024 12:00:00 AM
- Landmark Properties
-
South Bend, IN
- Job Description The Associate Community Manager is responsible for effectively marketing the community and ensuring the ...
- 4/21/2024 12:00:00 AM
About Benton Harbor, Michigan
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