Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Who We Are Looking For
Note: this role is currently open to candidates based in the United States who do not need visa sponsorship.
As an ideal candidate, you are an experienced professional in the world of digital paid media. You have tangible, quantifiable experience running omni channel campaigns across paid search and paid social platforms, from strategy to execution. You are intrinsically driven for success and hold yourself to a high standard, which manifests in high autonomy and self-management.
Communication is a strong point for you, whether in an email, slide deck, or Zoom call with clients. You make the complicated seem simple, and turn complex topics into clear action steps. This results in high client trust, not only in your results, but also in your strategic thinking and foresight.
You don't fear failure, because you research and consider options before executing, and you know that learning requires taking risks. When things don't go as planned, you are the first to take accountability. You are open-minded and driven to learn as much as you can, regardless of whether it aligns with your existing assumptions.
Objective
The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.
The Strategist’s main KPI is Managed Revenue of $20,000 , defined as the revenue paid to Rocket Clicks by clients for Digital Advertising services, shared among the participating team members.
Responsibilities & Processes
Account Strategy (60%)
Client Relationship (20%)
Team Contribution (10%)
Personal Development (10%)
Competencies
Qualifications
Required
Preferred
Salary: $71,500 per year
Bonus: $0 - $2,500 per quarter
Benefits:
Schedule:
Experience:
Work Location: Remote
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