Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Summary of Role:
The Digital Marketing Manager will be responsible for planning and executing tactics to drive traffic to our 500 retail hearing center locations in Sam’s Clubs, and our three primary DTC websites (lucidhearing.com, etymotic.com, westoneaudio.com). The manager will have experience in email marketing, digital media, and website content management. This position reports to the Senior Director of Marketing and Customer Experience.
Location: Our Corporate office is located: 14301 FAA Blvd, St 105, Ft Worth TX 76155
Job Description:
Email Programs:
Website Content:
Digital Media Execution:
A successful candidate for this position will have the following:
Skills:
Experience:
All your information will be kept confidential according to EEOC guidelines.
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