Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Position Summary:
The Digital Marketing Manager will be responsible for leading interpretation of data, supporting and developing web analytics strategies, focusing on keyword analysis and research, and analyzing focused data to make recommendations for the optimization of our project and CSO client base. To be successful in this role, you need experience with various web analytics tools, looker dashboards, SEO, keyword research, GA4 (Google Analytics 4), experimentation, process sustainment, and a deep understanding of website optimization, user experience, and content management systems.
The ideal candidate will have experience quantifying, qualifying, and analyzing online experiences with the goal of improving website performance, consulting on opportunities driven by key metrics, and supporting short and long-term goals. In addition, this position will function within our C2 Operations Team, working in a cross-functional capacity to strategically and tactically service clients to drive an optimal combination of service and support.
The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. Our preference for this position will be candidates located in Michigan or the Midwest, allowing for occasional trips to Grand Rapids.
About C2:
The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of strategy, candor and team. We rely on trust and clear communication to do our work. The foundation of our culture is one of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.
Core Values:
Accountabilities of the Digital Marketing Lead: |
Architect analytic strategies in support of client and C2 initiatives
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Interpret data and provide recommendations/consultation
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Create, centralize, and share client measurement plans
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Implement and modify dashboards and web analytics tools
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Support for analytics, content, and marketing consultation
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Manage external partners in collaboration w/Client Experience
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Department: Operations
Location: Grand Rapids, Michigan, or Midwest based
Classification: Exempt
Reports To: UX & Analytics Lead
Education & Experience:
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