Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Eastman Credit Union is seeking a Digital Marketing Specialist. The Digital Marketing Specialist will design and execute marketing and member engagement campaigns using various digital communication channels to educate members and potential members about the benefits of ECU products and services.
The Digital Marketing Specialist will also manage the organization’s digital marketing platforms such as the public website, social media platforms, member feedback channels, and various other digital marketing technologies.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
• Design and deploy marketing campaigns across digital platforms to increase product and service adoption among current and potential members.
• Design and maintain content for the organization’s public website, ensuring that content is relevant and presented in a way that reflects the organization’s brand. Leverage analytics from the public website to drive continuous improvements to design and content.
• Develop and manage the organization’s social media strategy while leading a cross-functional social media team to design and produce content consistent with the organization’s brand.
• Administer content management systems for various digital communication and advertising channels such as the public website, social media platforms, and online/mobile banking.
• Manage the organization’s member experience program and associated technologies to ensure that member feedback is consistently leveraged for improvements to the organization’s products and services.
• Utilize research to maximize search engine optimization while developing media strategies that capitalize use of funds.
• Develop and implement standards and maintenance procedures for digital media.
• Promote usage of digital marketing platforms such as the public website and social media among employees, members, and potential members.
• Maintain up-to-date knowledge of relevant regulations and compliance topics for digital advertising.
• Support special projects as needed.
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