Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Purpose: As the Digital Marketer Specialist, you’ll collaborate closely with the marketing team to develop and execute innovative strategies aimed at elevating our brand presence and driving sales for both iClassPro and iCampPro. Leveraging in-depth market research, you’ll identify target audiences and curate compelling content tailored to their preferences. Your role encompasses comprehensive SEO optimization, social media management, and meticulous analysis of campaign performance metrics to continually refine our digital marketing endeavors.
Duties and Responsibilities:
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