Digital Marketing Manager jobs in Lorain, OH

Description:

Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:

·         Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports  

·         Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy   

·         Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint  

·         Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility

Avient employs approximately 10,000 associates and is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®.  For more information, visit www.avient.com.

WHY AVIENT:

Avient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well positively impacting our planet and the communities we serve. Our Great Place to Work culture, values, and benefits make Avient an employer of choice for top talent.

 We believe diversity of ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation or advancement are based solely on a person’s qualifications, abilities, experience and performance.

Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran’s status, or other legally protected classification in accordance with applicable federal, state and local law.

Job Summary

The Senior Marketing & Product Manager: Directs the activities of the marketing function: industry management and development, product management and pricing. Manages collaboration between marketing, technology, sales, operations and sourcing to deliver short and long-term growth programs. Leads the planning, development and communication of an effective strategic plan to ensure an increase in sales and profits. Can identify and translate market needs into top line growth & margin expansion.  

Manages Product Line life cycles and appropriate pricing practices to maximize profits. Ensures a consistent and effective technology innovation pipeline to support growth. Works cross regionally to support knowledge, technology and customer insight transfer with other Avient businesses.  This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact with customers and influence all functions within the business.

The individual will manage a team of individuals responsible for profitably managing our focus industries, product lines and pricing. This individual will additionally lead cross-functional teams to review and act on day-to-day and strategic business opportunities within their region and will additional engage on global opportunities as needed.

The skills required to be successful in this leadership role include, collaboration & influence in a matrixed organization, team development, marketing, strategic planning, pricing and product management, stage gate management, marketing communications tools, executive presence.

Essential Functions

·         Leads one’s own team and cross-functional teams, and works cross regionally as needed in order to successfully research, develop, commercialize and promote new and existing products with a focus on sustainability in targeted industries.

·         Directly manage, coach and develop industry marketing and development, product management and pricing team members to accomplish outlined goals

·         Leads promotional efforts within region to include trade shows, marketing literature, website content and e-communication platforms

·         Build and execute product and pricing strategy and collaborate with sales on commercial aspects of growth opportunities, while supporting other team members to do the same

·         Engages directly with key accounts or other strategic customers to support new and existing business as needed.

·         Ensures Material and Gross Margin goals are met based upon raw material, conversion costs and pricing management; engages cross functionally to do so.

·         Works closely with sourcing and suppliers to review and drive innovation as well as cost, improvement actions based on raw material trends

·         Key contributor to Strategic and Annual Plan development and execution

·         Generates, monitors and improves the effectiveness of commercial reporting tools and processes

·         Ensures proper data and opportunity management within SAP/Tableau/SFDC/Accolade.

·         Publishes reports as assigned.

·         Other duties as assigned.