Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Are you looking to join a company that is experiencing extreme growth? Do you want to be a pioneer in an industry that is changing fast? If so, keep reading - this may be the perfect opportunity for you.
The Role:
The manufacturing technology category is exploding, and unlike other providers that offer only limited benefits, L2L helps manufacturers transform their operations to boost productivity in just a matter of weeks. Our technology drives world-class performance, and we are now looking to add a world-class Marketing Manager who wants to be on the ground floor of the emerging “Connected Workforce” category.
For this role, you will drive customer-centric marketing initiatives for L2L’s products and services. Reporting to the Director of Revenue Marketing and collaborating closely with Sales, this position will primarily focus on driving customer expansion and renewals through digital marketing initiatives. The ideal candidate will possess a strong understanding of customer lifecycle management and be proficient in developing and executing targeted marketing campaigns to increase customer retention and drive upsell opportunities.
Responsibilities:
Requirements:
General Experience
Technical Experience
Skills & Traits
Preferred Qualifications:
Strong candidates will be self-starters with the ability to work through ambiguity. We highly value people who are humble, learn quickly, and deliver results. At L2L, we are focused on empowering our clients, and our team, by working together.
Preferred Locations:
L2L practices a remote-first approach while offering office space in Burlington, MA. Due to the collaborative nature of this role, there is a preference for candidates in the New England area.
About L2L:
L2L is on a mission to empower workers to manufacture better together. How? By digitizing shop floor processes and presenting information to workers in ways that make plants more efficient, reliable, and profitable.
L2L is a connected workforce platform that creates real-time visibility across all departments, enables the entire workforce to systematically identify and solve problems, and provides workers with the personalized information they need to do their best work. More than 225,000 frontline workers love how L2L gives them the confidence to perform at their best.
L2L is backed by M33 Growth, a growth-focused private equity firm in Boston Massachusetts that provides both capital and resources to develop already-great businesses into market leaders.
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