Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
National Cowboy & Western Heritage Museum, Oklahoma City, OK
Social Media and Digital Marketing Manager
Status: Exempt, Full Time
Salary Range: $50,000 - $60,000 based upon experience.
POSITION SUMMARY
The Social Media & Digital Marketing Manager is responsible for gathering, crafting and posting content on
multiple formats and platforms to build the National Cowboy & Western Heritage Museum’s brand awareness
by marketing what we do and effectively telling our story. In this role, you will have the opportunity to have a
real impact and drive growth through enhancing social media presence, updating website, market
communication, brand awareness, promotions and analyzing market trends.
This role is on-site, exempt full-time position.
Job Responsibilities
Social Media
as organic content, influencer management, digital and email marketing, and measuring success by
regularly analyzing KPI metrics.
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ensure high levels of customer satisfaction.
Website
o Communicate design and functionality updates beyond capabilities of staff where
agency/contractor services are necessary.
properties.
Required Qualifications
and concurrently.
To apply: Send resume, cover letter and examples of creative social media content and email
marketing to HR@nationalcowboymusuem.org. Applications with missing documents will not be
considered for the position.
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National Cowboy & Western Heritage Museum, Oklahoma City, OK
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