Digital Marketing Manager jobs in Oshkosh, WI

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Marketing Manager - Digital
  • Kohler Co.
  • Kohler, WI FULL_TIME
  • Marketing Manager - Digital

    Work Mode: Remote

    Opportunity

    As the Manager of Digital Marketing, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement across all Kohler Energy digital ecosystem, including www.kohlerenergy.com as a central hub for our 7 different businesses.  You will lead a team and work closely with cross-functional teams to ensure the successful implementation of digital campaigns. You will work with the digital leaders in the business to coordinate Energy’s digital presence.  This role requires a strategic thinker with a deep understanding of digital marketing channels, data analytics, and a proven track record of achieving measurable results.

    Specific Responsibilities

    •Develop and implement a robust digital marketing strategy that aligns with overall business objectives and brand positioning, across all Kohler Energy digital ecosystem.
    •Set a vision for the digital ecosystem for Kohler Energy and the 7 businesses and share this vision with all shareholders.
    •Actively manage the Kohler Energy corporate digital assets to drive awareness and understanding of Kohler Energy among existing and potential customers, stakeholders such as vendors or investors, associates, and candidates.
    •Manage and mentor a team and external vendors to provide guidance, set goals, and provide coaching and mentoring.
    •Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and display advertising.
    •Collaborate with the content team to create and distribute high-quality, engaging content that resonates with the target audience.
    •Utilize data-driven insights to monitor campaign performance, identify trends, and make data-backed decisions to optimize digital marketing efforts.
    •Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
    •Collaborate with external agencies and vendors to support digital marketing initiatives when necessary.
    •Work closely with products, sales, and other departments from the businesses to align digital marketing efforts with overall business goals and product launches.
    •Stay up to date with industry trends and competitors, conducting market research to identify opportunities for growth.
    •Prepare and present regular reports on the effectiveness of digital marketing efforts to the executive team.


    Skills/Requirements

    •Bachelor's degree in marketing, business, or a related field (master’s degree preferred).
    •7 years of experience in digital marketing, with a proven track record of driving results.
    •Strong leadership and team management skills.
    •Proficiency in digital marketing tools and platforms, including SEO, SEM, social media advertising, email marketing, and analytics.
    •Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
    •Excellent communication and collaboration skills.
    •Creative thinking and a passion for staying at the forefront of digital marketing trends.
    •Results-oriented mindset with a focus on ROI.


    Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

    The salary range for this position is $134,700 - $173,200. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

    Why Work at Kohler Co.?

    Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen.  So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.  

    In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

    About Us

    Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.  We invite you to learn more about our culture and company at www.kohlercompany.com.

    It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.  If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.  Kohler Co. is an equal opportunity/affirmative action employer.  

    We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .

  • 9 Days Ago

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Senior Marketing Manager - Digital
  • kohler
  • Kohler, WI FULL_TIME
  • OpportunityAs the Manager of Digital Marketing, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement across all...
  • 1 Month Ago

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Digital Marketing Team Lead
  • Heartland Business Systems LLC
  • Little Chute, WI FULL_TIME
  • DescriptionPosition Summary:We are looking for a creative and strategic digital marketing team lead to join us and help grow our online presence, boost conversions, increase engagement, and drive sale...
  • 22 Days Ago

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Digital Marketing Specialist
  • Bergstrom Automotive
  • Neenah, WI FULL_TIME
  • Digital Marketing Specialist Bergstrom Automotive Headquarters - Neenah WI DRIVE YOUR CAREER FORWARD AT BERGSTROM AUTOMOTIVE AND APPLY TODAY. WHAT YOU'LL DO We are seeking a creating and results drive...
  • 11 Days Ago

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Digital Marketing Specialist
  • Bergstrom Automotive Headquarters - Neenah
  • Neenah, WI FULL_TIME
  • Digital Marketing Specialist Bergstrom Automotive Headquarters - Neenah WI DRIVE YOUR CAREER FORWARD AT BERGSTROM AUTOMOTIVE AND APPLY TODAY. WHAT YOU'LL DO We are seeking a creating and results drive...
  • 11 Days Ago

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Digital Marketing Specialist
  • AIA Corporation
  • Appleton, WI FULL_TIME
  • Purpose: The AIA Marketing team's purpose is to generate awareness, drive acquisition, and inspire retention. We will accomplish this by elevating the AIA brand, building brand awareness, attracting q...
  • 1 Month Ago

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0 Digital Marketing Manager jobs found in Oshkosh, WI area

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Financial Services Professional
  • Bankers Life
  • Oshkosh, WI
  • Bankers Life®, one of the most respected brands in the Financial Services industry, is seeking ambitious individuals to ...
  • 3/28/2024 12:00:00 AM

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Account Director
  • EMCOR Facilities Services
  • Oshkosh, WI
  • About Us: EMCOR Facilities Services (EFS), an EMCOR core business, services over 1 billion square feet of commercial spa...
  • 3/28/2024 12:00:00 AM

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Insurance Agency Owner
  • AAA-The Auto Club Group
  • Oshkosh, WI
  • AAA - The Auto Club Group, is seeking ambitious, business-minded, and visionary Entrepreneurial Agency Owners to join ou...
  • 3/28/2024 12:00:00 AM

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Army ROTC Senior Military Science Instructor
  • Management Analysis Technologies, Inc (MAT)
  • Oshkosh, WI
  • Since 2002 MAT has been providing top-quality services to clients representing multiple federal and state-level agencies...
  • 3/28/2024 12:00:00 AM

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Travel Nurse RN - ED - Emergency Department - $2,444 per week
  • Adventist Health
  • Oshkosh, WI
  • RNnetwork is seeking a travel nurse RN ED - Emergency Department for a travel nursing job in Oshkosh, Wisconsin. Job Des...
  • 3/28/2024 12:00:00 AM

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RN Care Manager - Oshkosh (Work From Home Flexible)
  • Lakeland Care, Inc.
  • Oshkosh, WI
  • Job Type Full-time Description Culture Highlights! Telework Opportunity - work where it's most convenient, home, office,...
  • 3/28/2024 12:00:00 AM

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Licensed Practical Nurse
  • Thedacare
  • Oshkosh, WI
  • Why ThedaCare? Living A Life Inspired! Our new vision at ThedaCare is bold, ambitious, and ignited by a shared passion t...
  • 3/28/2024 12:00:00 AM

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Parts Operations Manager
  • North Central Utility of Wisconsin LLC
  • Kaukauna, WI
  • Job Description Job Description Parts Operations Manager / Full-Time WI, MN, ND JOB DESCRIPTION North Central Utility is...
  • 3/24/2024 12:00:00 AM

Oshkosh is a city in Winnebago County, Wisconsin, United States, located where the Fox River enters Lake Winnebago from the west. The population was 66,083 at the 2010 census. The city is located adjacent to the Town of Oshkosh. Oshkosh is located at 44°1′29″N 88°33′4″W / 44.02472°N 88.55111°W / 44.02472; -88.55111 (44.024983, -88.551336). According to the United States Census Bureau, the city has a total area of 26.61 square miles (68.92 km2), of which, 25.59 square miles (66.28 km2) is land and 1.02 square miles (2.64 km2) is water....
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Manager jobs
$107,843 to $149,279
Oshkosh, Wisconsin area prices
were up 1.3% from a year ago

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In my opinion, today’s Marketing Manager is required to know too much.
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Thus the term ‘digital marketing’ started receiving more attention and as with every other profession there is always a place for a ‘manager’.
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