Digital Marketing Manager jobs in Rochester, NY

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Digital Marketing Manager
  • Monro, Inc.
  • Rochester, NY FULL_TIME
  • Company Description

    Monro, Inc. 

    Monro, Inc. is one of the nation’s largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes some the most recognizable names in the industry—Monro Auto Service and Tire Centers, Mr. Tire, Tire Choice, amongst many more regional chains. Our dominance is driven by teammates who strive to provide a five-star experience and deliver consistent value to our guests and shareholders. At Monro, we understand that a 5-star guest experience begins with a 5-star teammate experience. In fact, we’re currently investing more than $100 million in store improvements, new technology, and career development through our own Monro University training platform. 

    Destination Monro – Your Career is Here! 

    Do you have what it takes to shape a better future for yourself and the automotive service industry? Our vision is to be America’s leading auto and tire centers, trusted by consumers as the best place in our neighborhoods for quality automotive maintenance and repairs. We’re looking for motivated individuals at every stage in their career who share our vision. Positions are available in our retail locations across our many brands, in field management, and in store operations at our Store Support Center in Rochester, New York. If you like helping others, as much as you like working on cars; if you enjoy being part of a team, solving problems, and building guest relationships; if you value honesty and integrity - we have a Destination for you at Monro. Contact us to learn more.  Destination Monro! – Your career is here. 

     

    Job Description

    The Digital Marketing Manager is responsible for overseeing all aspects of website management across all Monro brands, managing all SEO activities such as content and keyword strategy, on-page and technical SEO to increase rankings on all major search networks, local pages, partner digital integration.

    Compensation: The salary range for this role is $80,000 - $$85,000. Pay will be determined based on experience level.

    Essential Functions:

    • Develop and implement a new digital experience and ecommerce platform focused on elevating the brands’ organic footprint online.
    • Work with our web development agency to ensure SEO best practices are properly implemented on newly developed code.
    • Play a key role in website management, including site architecture and content recommendations, especially for ecommerce enhancements.
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
    • Lead, direct, and collaborate with the team to identify and execute tests, collecting and analyzing data/results to inform the ecommerce and SEO strategy.
    • Track, report, analyze website analytics and provide insightful recommendations to leadership
    • Key contact for vendor partner engagement. Assists with managing expenses and reconciling discrepancies.
    • Drive continued innovation and best practice implementation, regularly sharing your ideas and knowledge with the marketing team.
    • Work with team to perform ongoing keyword discovery, expansion, and optimization.
    • Research and work with team to implement search engine optimization recommendations.
    • Competitive research and analysis.
    • Oversee SEO Calendar to coincide with corporate goals and marketing planning. 
    • Stay current with industry and competitive trends.
    • Develop product knowledge within our market and understand challenges and optimizing on marketing strategies.
    • Partner digital integration: our site and theirs (w/ marketing specialist).

    Management Responsibility: 

    The Digital Marketing Manager manages a team and operates under the general direction of the Director of Marketing.

     

    Qualifications

    Education and Experience:

    • Bachelor's Degree in Business, Marketing, Communications, Finance or related field.
    • Google Analytics Certification; with a minimum of 3 years of Google Analytics experience.

    Knowledge & Skills:

    • Strong understanding of program measurement and ROI. 
    • Ability to manage vendor relationships and build RFP’s
    • Able to work collaboratively with multiple levels of the organization and team members.
    • Ability to lead and direct others.
    • Proven experience maintaining budget and tracking P&L spend.
    • Experience with digital transformation and ecommerce platforms
    • Expert in Google Analytics (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search.
    • Extremely organized with the ability manage initiatives collaboratively as well as independently for multiple priorities and initiatives under minimal supervision with the ability to change focus quickly to meet business needs.
    • Strong analytical skills with ability to drive meaningful actions from large data sets.
    • Proficiency with creative/advertising programs and Microsoft Office products. 
    • Excellent verbal and written communication and presentation skills. 
    • Working knowledge of marketing strategies, concepts and practices.
    • Strong background in analytics and proficient to compiling and analyzing qualitative and quantitative data for making insightful recommendations.

    Work Environment & Physical Requirements:

    Hybrid and remote options available. This role routinely uses standard office equipment such as computers, phones, photocopiers, scanners and fax machines.  Position requires prolonged periods of sitting/standing at a desk and working on a computer.

    Closing Statement:

    This brief summary is not an all-inclusive description of job duties.  Other job duties and responsibilities may also be assigned by the incumbent’s Manager at any time based upon Company need.

    Monro Inc. is a proud Equal Opportunity employer, m/f/d/v. 

    Additional Information

    Benefits  

    • Health Insurance  

    • Dental Insurance 

    • 401K Retirement Plan with Company Match 

    • Paid vacation 

    • Paid Holidays 

    • Employee Discounts  

    • Career Development 

     

    Your next Destination!

    Growth Opportunity:

    At Monro we’re committed to helping our teammates grow their career through the combination of coursework, demonstrating leadership skills and open opportunities. Our teammates receive on-the-job training, company sponsored certifications, as well as course curriculum in Monro University that empowers them to advance to the next level of their careers.

    Monro, Inc. is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

  • 10 Days Ago

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Digital Marketing Sales/Client Manager
  • Sutherland
  • Pittsford, NY FULL_TIME
  • Company DescriptionNow hiring for this new senior role!Do you take pride in building revenue while building relationships with your clients? Can you listen to what your customers are -- and aren’t -- ...
  • 18 Days Ago

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Digital Marketing Sales Representative
  • Sutherland
  • Pittsford, NY FULL_TIME
  • Company DescriptionDo you have experience helping customers grow their business? Would you like to be trained to support existing customers of the world's largest social media company by listening to ...
  • 20 Days Ago

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DIGITAL MARKETING SPECIALIST
  • IMSWorkX
  • Victor, NY FULL_TIME
  • FULL TIME, EXEMPT HYBRID ROLE ABOUT US: At REDCOM, our mission is to enable the most critical conversations in the world by developing highly interoperable, flexible, and easy-to-use communications so...
  • 24 Days Ago

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DIGITAL MARKETING SPECIALIST
  • REDCOM Laboratories, Inc.
  • Victor, NY FULL_TIME
  • DIGITAL MARKETING SPECIALIST FULL TIME, EXEMPT HYBRID ROLE ABOUT US: At REDCOM, our mission is to enable the most critical conversations in the world by developing highly interoperable, flexible, and ...
  • 25 Days Ago

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B2B Digital Marketing Coordinator
  • AireSpring
  • Rochester, NY FULL_TIME
  • Company DescriptionAireSpring is an award-winning provider of Business Internet, Cloud Communications, Managed Network and IT services. AireSpring is privately held, debt-free, and known in the indust...
  • 6 Days Ago

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0 Digital Marketing Manager jobs found in Rochester, NY area

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Digital Marketing Manager
  • CEIPAL
  • Rochester, NY
  • Job Description Job Description As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize...
  • 3/28/2024 12:00:00 AM

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Access Solutions Marketing -- Fall 2024 Co-op
  • Carrier
  • Pittsford, NY
  • **Country:** United States of America **Location:** CALEN: LenelS2 Pittsford NY 1212 Pittsford - Victor Road , Pittsford...
  • 3/28/2024 12:00:00 AM

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Community Manager
  • Landsman Real Estate Services Inc
  • Webster, NY
  • Job Type Full-time Description What does career fulfillment look like to you? Are you looking for a career where you can...
  • 3/27/2024 12:00:00 AM

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Marketing Manager
  • Ronco
  • Rochester, NY
  • Job Description Job Description Do you enjoy finding creative solutions to problems? Do you like technology and enjoy co...
  • 3/25/2024 12:00:00 AM

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COMMUNITY MANAGER - BROWN SQUARE VILLAGE I & II
  • Conifer Realty LLC
  • Ontario, NY
  • Job Type Full-time Description COMMUNITY MANAGER - Brown Square Village I & II Join Conifer Realty's Community Manager T...
  • 3/25/2024 12:00:00 AM

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Entry-Level Content Marketer
  • Dox Electronics, Inc.
  • Rochester, NY
  • Job Description Job Description Company Overview: Dox Electronics is a dynamic and fast-paced company dedicated to remov...
  • 3/25/2024 12:00:00 AM

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VP of Digital Marketing
  • Fasteners Direct
  • Webster, NY
  • Job title: VP of Digital Marketing Reports to: Chief Marketing Officer Is Fasteners Direct a good fit for you? Fasteners...
  • 3/24/2024 12:00:00 AM

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Administrative Specialist
  • Landsman Real Estate Services Inc
  • Webster, NY
  • Job Type Full-time Description Job Location/ Department: Individual Site Office Reporting Relationship: Reports to Commu...
  • 3/24/2024 12:00:00 AM

Rochester is at 43°9′56″N 77°36′41″W / 43.16556°N 77.61139°W / 43.16556; -77.61139 (43.165496, −77.611504). The city is about 73 miles (120 km) east-northeast of Buffalo and about 87 miles (140 km) west of Syracuse and Albany, the state capital is 226 miles (360 km) to the east ; it sits on Lake Ontario's southern shore. The Genesee River bisects the city. Toronto, Canada is northwest 168 miles (270 km) and New York City is about 350 miles (560 km) to the southeast. According to the United States Census Bureau, the city has a total area of 37.1 square miles (96 km2), of which 35.8 square m...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Manager jobs
$111,519 to $154,367
Rochester, New York area prices
were up 1.5% from a year ago

Digital Marketing Manager in Duluth, MN
Employers or hiring managers usually request resumes from applicants so they can see if the applicant has the required attributes and experience for the job.
October 29, 2019
Digital Marketing Manager in Lexington, KY
In my opinion, today’s Marketing Manager is required to know too much.
January 23, 2020
Digital Marketing Manager in El Paso, TX
Thus the term ‘digital marketing’ started receiving more attention and as with every other profession there is always a place for a ‘manager’.
January 07, 2020