Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
About the Role
Orchard is looking for a Marketing Manager to lead the scaling and optimization of our paid digital marketing efforts. This role will analyze and manage campaigns across Google Ads, Microsoft Ads, Facebook, Instagram, and test new digital channels, leveraging data-driven insights to drive new leads for the business.
The right candidate is highly analytical with a bias for action. You will work day to day running campaigns in Google Ads and Facebook Ads Manager, digging into the data to understand the “why” behind performance, and launching tests to improve upon it. You’ll also get to flex your creative muscles by owning landing page testing and working closely with our internal creative team to design and test new ad formats. This role is a unique opportunity for a digital marketer to scale their impact or for an agency media manager to gain experience on the client side.
This is a full-time role that will report into the Senior Manager of Growth Marketing. Option to be remote in the following locations: AZ, CA, CO, CT, DC, FL, GA, MA, MD, NC, NJ, NY, OR, SC, TN, TX, VA, WA, WI or based out of our NYC or Austin office.
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