Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
About Us:
We are a group of B2B companies operating in various industries, including manufacturing, technology, and services. Our companies are leaders in their respective fields, and we are committed to delivering high-quality products and services to our customers.
Role Overview:
We are seeking a dynamic and experienced Digital Marketing Manager to join our team. The ideal candidate will have a strong background in digital marketing, with experience managing multiple websites and remote teams.
Responsibilities:
Develop and execute digital marketing strategies to drive traffic and generate leads for our websites
Manage and optimize multiple websites to improve search engine rankings and user engagement
Coordinate with internal teams and external partners to ensure alignment of digital marketing efforts
Analyze data and metrics to track the performance of digital marketing campaigns and make data-driven decisions
Manage remote teams of digital marketing professionals, providing guidance and support to ensure the successful execution of digital marketing initiatives
Requirements:
8 years of experience in digital marketing, with a focus on managing multiple websites
Proven track record of driving results through digital marketing campaigns
Experience managing remote teams, with strong leadership and communication skills
Proficiency in SEO, SEM, email marketing, and social media marketing
Strong analytical and problem-solving skills
Ability to work effectively in a fast-paced environment
Job Type: Full-time
Pay: $75,000.00 - $110,000.00 per year
Benefits:
Schedule:
Work Location: In person
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