Digital Marketing Manager jobs in Schenectady, NY

Job Description 

At Burch Bottle, our mission is to provide high-quality packaging components at competitive prices while achieving speedy delivery and superior customer service. We value teamwork, compassion, efficiency, diverse thinking, accountability, and communication. Burch Bottle is a wonderful place to work if you are interested in career growth opportunities. Our E-commerce & Digital Marketing Manager promotes products and connects with current and potential customers. This individual is also responsible for managing all aspects of our e-commerce website, all Burch Bottle social media accounts, web-based advertising and email marketing.  

Job Responsibilities include but are not limited to: 

• Manage and Optimize PPC Campaigns: 

• Developing, implementing, and optimizing PPC campaigns across multiple platforms 
• Researching keywords and creating ad copies that are relevant to our audience 
• Create reports to illustrate successes, failures and opportunities  

• Search Engine Optimization: 

• Keyword research and competitor analysis 
• Monitor SEO strategy 
• Ensure search engine optimization best practices are followed and adjust as necessary to achieve overall SEO goals with a focus on titles & descriptions, URL redirects, on-page schema, and schema markup 
• Staying current with industry developments and search algorithm updates 
• Optimize Google Business profile 

• Maintain & manage all aspects of the company website:  

• Willingness to learn the NetSuite ecosystem 
• Launching and promoting new products through various channels 
• Collaborate with multiple departments to create and execute marketing campaigns 
• Content creation including website photos, graphics, and copywriting 
• Responsible for maintaining product catalog (pricing, copy, photography, category & navigation, metadata, content optimization, MAP policy). 
• Point person for all marketing/e-commerce partners and vendors  
• Maintain and manage social media to engage with customers and promote the company.  

• Answer/respond to emails, work-related text messages, and chats in a timely manner 

Qualification Requirements: 

• 2-4 years of experience in organic search engine optimization 
• Ability to work as a team with all departments 
• Google Ads certification preferred 

Skill Requirements:  

• Strong Analytical skills  
• Extensive knowledge of Google Analytics (preferably GA4), Google Search Console, SEM Rush and Google Ads 
• Basic HTML knowledge required 
• Basic understanding of E-commerce security 
• Dependable and reliable 
• Ability to multitask, prioritize, and manage time effectively  
• Ability to work under pressure