Digital Marketing Manager jobs in Waco, TX

Primary Purpose:
In this position, you will serve as part of the Customer & Marketing Services Team, to lead, design and execute content marketing solutions, such as video production, website and social media management to support and promote ESC staff and programs. Your solutions will be user-focused, visually appealing and compelling. You will utilize emerging technologies to develop consistent, effective, professional communication messages that are aligned with the Center’s mission and core values.

Core Job Functions:

• Lead, plan and execute marketing strategies through multimedia and print, in supporting staff and/or external customers, through research, ideation, planning, design and modification of projects
• Provide video production, web management in content management system, email campaigns, graphic design, social media, presentations, templates and branded experiences.
• Manage external and internal website through CMS and Google sites, maintain documents, template and image libraries (quality control, modifying, updating and expanding as technology changes) 
• Lead staff in consistent, effective, professional and branded communications, through presentations, training and work that includes copy, design and layout, graphic assets, etc.
• Assume other duties, such as serving as backup for the director and providing media relations and external customer communication services

Requirements:

• Expertise in video production, including storyboard creation, shooting, editing and distribution
• Experience in content marketing strategies, such as search engine optimization, outreach, conversion and retention
• Expertise in the production process for both web and print mediums, using the Adobe Creative Suite
• Consistently maintain positive attitude, dependability, enthusiasm and professional communication with internal and external clients
• Understands and respects differing points of view with patience and empathy
• Practices active listening and has a solution-focused, service-delivery mindset, ability to take feedback and direction in a professional manner
• Facilitates collaborative working relationships and communicate with individuals, teams and customers from various backgrounds and experiences 
• Be deadline-oriented and comfortable working at times with short deadlines
• Takes ownership and accountability for the quality of content and design deliverables

Qualifications:

• Master’s Degree preferred in Communications, Digital Marketing, Graphic Design, or a related field of study; Bachelor’s required
• Ten years relevant experience creating engagement collateral (school communications a plus)
• Excellent verbal, written and interpersonal skills, including knowledge of AP writing 
• Master experience in working with graphics software, including, InDesign, Illustrator, Photoshop, Final Cut Pro, Premiere, and/or Adobe After Effects
• Strong time management and prioritization skills, ability to track and report on multiple jobs in an organized manner
• Ability and desire to contribute to the team by providing leadership, support and completing assignments on deadline under own initiative
• Attention to detail, possess creativity and problem-solving skills
• Ability to create and implement processes and procedures
• Ability to speak effectively before groups
• Experience using Canva and a project management system is a plus
• Training in user-centered design principles is a plus

Tools/Equipment Used:

PC and Apple computer systems, Digital and Video camera equipment Printers/Copier

Environment:

• Work inside in open concept, collaborative workspaces, occasional evening or weekend events; 
• Mental Demands: Work with frequent interruptions; maintain emotional control under stress; pressure to meet deadlines and expectations of others

Samples of work or portfolio should be provided in the application. If selected for an interview, candidates will be asked to prepare materials for an assigned task, showing execution of communication and graphic/video design skills. 

Possess these core values through words and actions to build positive, long term relationships with customers by demonstrating:

• Professionalism, integrity, respect for others, expertise and credibility at all times
• Quality in delivering what I promise and help create superior programs and services that add value beyond what is expected
• Teamwork by working cooperatively with others to promote a positive and fun work environment
• Adaptability by being flexible, attentive to change and ready to move quickly and decisively in response to the needs of customers
• Innovation by contributing to the implementation of new or significantly improved services and delivery methods
• Superior Service by providing personable, direct attention that delivers customer satisfaction beyond what is expected
  
  

Benefit Information

• ESC Region 12 provides monetary contribution up to $530 per month to use for employee/family healthcare and supplemental benefits
• Employee earns state personal, sick and vacation leave
• All employees contribute to both: Teachers Retirement System (TRS) and Social Security retirements