Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
We are seeking a dynamic and creative Marketing Specialist with a strong background in video content creation and management. As a Marketing Specialist with video experience, you will be responsible for overseeing the production, optimization, and distribution of video content across various digital platforms. Your primary focus will be on managing video work, YouTube, content creation for web page improvements, and coordinating the dissemination of engaging content across multiple channels. The ideal candidate should possess a solid understanding of marketing strategies, digital media, and possess exceptional video production and editing skills.
Video Content Management: Oversee the planning, creation, and optimization of video content to ensure it aligns with the company's marketing objectives and brand identity.
YouTube Management: Develop and execute strategies to enhance the company's YouTube channel, including creating engaging video content and managing the channel's overall performance and growth.
Web Page Improvement: Generate compelling video content to enhance the company's web pages, ensuring that the content is engaging, informative, and aligns with SEO best practices.
Email Blasts and Campaigns: Assist in the development and execution of email marketing campaigns, leveraging video content to engage and nurture leads and customers.
Social Media Management: Create, schedule, and publish video content across various social media platforms, with a focus on LinkedIn to enhance the company's digital presence and increase brand awareness.
Performance Tracking: Monitor and analyze the performance of video content and marketing campaigns, providing regular reports and recommendations for optimization and improvement.
Stay Updated: Keep abreast of the latest trends and best practices in video marketing, digital media, and social media management to continuously improve the company's marketing efforts.
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