Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
Digital Marketing Coordinator
Position Summary:
We are seeking an enthusiastic, high energy, data driven and creativeDigital Marketing Coordinatorto lead and drive the development and execution of our fully integrated cross-channel digital marketing programs across the organization. Reporting to the VP of Digital Marketing & Merchandising this position is responsible for management of all online advertising programs and partnerships and for meeting all traffic, revenue and profit goals for each digital program.
Digital Marketing Responsibilities:
Digital marketing is paramount to the growth of online traffic, sales and new customer acquisition. This role will lead the development, execution and expansion of new and existing online marketing programs across all brands.
Education/Certification:
Experience Required:
About the Company
Books-A-Million, America’s Hometown Bookseller since 1917
Founded in 1917 as a street corner newsstand in Florence, Alabama, Books-A-Million, Inc. (BAM!) has grown to become the second largest chain of bookstores in the United States, operating over 220 stores in 32 states as well as an on-line store, www.booksamillion.com
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