Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
The Digital Marketing Specialist assists in maintaining and managing the company's digital marketing properties, digital marketing campaigns, and analytics. The Digital Marketing Specialist assists in analyzing market data to help shape future marketing strategies, creates reports on the growth and analytics of campaigns, and works with outside vendors to supplement the work as needed.
Key Responsibilities
RESULTS
Critical 55%
Productivity / Job Knowledge 20%
Dependability 15%
Safety 10%
Total 100%
CORE VALUES
Act Like an Owner. 20%
Be Interested. Stay Interested. 20%
Create Change. Start With Yourself. 20%
Seek New Perspectives. 20%
Fail Fast. Learn Fast. 20%
Total 100%
Requirements
Qualifications and Essential Skills:
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to sit and interface with computer systems while maintaining a high level of concentration. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is occasionally required to use hands/fingers to handle or feel. The employee is occasionally required to stand, walk, reach with hands and arms, and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 25 pounds of files or supplies. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the office work environment is usually quiet. Employee may be exposed to shop environment while distributing documents to shop area. When on shop floor, employee will be required to wear safety glasses at all times, steel-toed footwear and ear protection when job demands presence in areas outside safety zones, and gloves when handling material.
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