Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What's the position?
As a Manager on the Integrated Marketing & Partnerships team, you will help build and own the activation strategy across Hard Rock Bet’s portfolio of sponsorships to maximize value and exceed sponsorship KPIs. You will take a best-in-class management approach to working with teams, leagues, events, and properties. You will be responsible for working cross-functionally and with external agency partners to drive Partnership Marketing efforts. You will proactively uncover and recommend new partnership opportunities across team, league, events, and properties that align and amplify Hard Rock Bet’s partnership strategy. You will own on-the-ground partnership activations and co-marketing efforts.
You’re an emotive-based marketeer who has proven experience in executing sponsorships, driving internal stakeholder groups, and navigating ambiguity. You are a master tactician that can manage multiple stakeholders to success in a fast-paced environment. You are a highly collaborative partner with an eye towards building long lasting, mutually beneficial relationships for all parties.
You are interested in audience narratives, insights, cutting edge sports partnerships, and macro-culture research, and are driven to become an expert on communities in sports betting and online casino, in the Hard Rock Bet product, and in creative campaigns that drive loyalty to our brand. You will work across partners to drive both a revenue generating and brand building approach to our marketing efforts.
Ultimately, you will contribute to building, growing, and expanding the best brand in gaming.
What are we looking for?
The role reports to the Director, Sports Integrated Marketing & Partnerships,
The ideal candidate will:
What’s in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
Roster of Uniques
We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)
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