Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
POSITION SUMMARY:
The Digital Marketing Coordinator will be a key member of the marketing team which collaborates to generate new leads and expand sales opportunities. This position will report the Marketing and Events Manager and will be responsible for all social media and content marketing efforts. Additionally, this position will help create and develop web-based campaigns, manage and track online initiatives, including website updates and site development as well as mass communications using e-mail. The Digital Marketing Coordinator will coordinate customer and enthusiast engagement programs – i.e. the Piper Brand Ambassador Program.
ESSENTIAL JOB FUNCTIONS:
SUPERVISORY RESPONSIBILITIES:
This job has no supervisory responsibilities. May be required to train and assist other employees. This position requires periodic travel.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE:
LANGUAGE SKILLS:
The employee must possess the ability to communicate effectively with all internal and external customers in both written and oral form. Excellent leadership, communication, and interpersonal skills are essential in this position.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those the employee encounters while performing the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently exposed to an office environment; and occasionally exposed to outside weather conditions or manufacturing environment with elements such as odor, noise, dust, heat, cold, chemicals, or some elements present which makes conditions less desirable than usually found in an office.
Travel and overtime are required.
SAFETY AND POLICY PRACTICES:
The employee in this job must be knowledgeable in regard to the safety policies and procedures of the Company as described in the Company safety manual. The employee must adhere to all said policies and procedures while supporting the goals and objectives of the organization and recognize the Company’s need to achieve its business objectives. Employee is responsible for complying with company hazardous waste disposal procedures.
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