Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
Company Overview:
ONEHOPE Wine is a purpose-driven wine brand that enables people to enjoy great wines while doing good. Founded in 2007 by a group of passionate friends with a shared vision to make the world a better place through the power of wine, ONEHOPE has since become one of the fastest-growing wine brands in the United States. With a mission to share wine and give hope, ONEHOPE donates 10% of every purchase to over 40,000 causes around the world. To date, ONEHOPE has raised over $10 million.
Through its innovative business model, ONEHOPE offers a diverse portfolio of high-quality wines all meticulously crafted to inspire moments of joy and generosity. From award-winning wines to beautifully curated gift sets, each purchase supports meaningful causes, making every sip and every gift an opportunity to make a positive impact on the world.
Driven by a commitment to excellence and a passion for philanthropy, ONEHOPE continues to push the boundaries of what it means to be a socially conscious brand. With a dedicated community of Cause Entrepreneurs (CEs) spreading its message of hope and generosity, ONEHOPE is not just a wine company—it's a movement that empowers people to raise a glass, make a difference, and change the world, one bottle at a time.
Job Summary:
As the Director of eCommerce and Digital Marketing, you will play a pivotal role in shaping and executing our online strategies across multiple business channels. You will be responsible for leading a team that includes a Social Media Manager, a Manager of Website Experience and Loyalty, a Manager of Email Marketing/CRM, and a Performance Media Agency. Your primary objective will be to drive online sales, enhance brand visibility, and cultivate customer engagement and loyalty.
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