Direct Mail Specialist jobs in New York, NY

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across US and Canada, Leaf Home is America’s largest Direct to Consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House and other consumer review platforms.

Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200 regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest growing private companies by Inc 5000 and recognized as a top employer nationally. Benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Fully paid health, dental, vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee

Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home.

Position Summary: Leaf Home is looking for a Manager of Direct Mail to lead and manage our offline channel strategy and execution across direct mail. Offline has been a critical driver of brand awareness and customer acquisition to date and we’re looking for a seasoned direct mailer marketer to drive increased growth and efficiency. This role will report directly to the Director of Offline Marketing and will be based out of our New York City office.

Essential Duties and Responsibilities:

• Own end-to-end strategy and implementation of direct mail marketing campaigns.
• Manage entire direct mail marketing budget, setting and managing to ambitious KPIs.
• Work closely with external agencies to place media buys and refine local buying strategies.
• Collaborate with Creative and Brand Marketing teams to launch needle-moving, customer-centric creative across a variety of formats.
• Leverage data, analytics, and market research to identify target audiences, refine messaging, optimize direct mail marketing channels, and drive growth.
• Stay up to date with industry trends and vet new and emerging techniques to maximize consumer reach and optimize marketing costs and funnel conversion metrics across offline channels.
• Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests.
• Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance and ensuring efficient allocation of resources to maximize return on investment.
• Collaborate with internal digital teams to integrate offline and online marketing efforts, ensuring consistent messaging and brand positioning across all channels.
• Measure and analyze the effectiveness of offline marketing campaigns using appropriate metrics and analytics tools and provide regular reports to senior management working in partnership with the Finance team.
• Build, manage, and mentor a high-performing team of offline marketing professionals, fostering a culture of continuous optimization by developing and implementing a strong framework for fast, recurring, and iterative testing.
• Work hand in hand with Data Analytics team and external measurement partners to strengthen the offline attribution solutions, including everything from pixelation to MMM/MTA models.
• Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications:

• Bachelor’s degree required.
• 3 years minimum managing direct mail marketing campaigns.
• A rigorous, data-driven, and highly analytical mindset.
• Experience working with different business units and setting and achieving different goals by product lines.
• Experience instituting and participating in an organized, creative development process for direct mail campaigns.
• Experience analyzing performance data and market trends, then communicating insights to drive future advertising strategies.
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Experience in the home remodeling industry.

Travel Requirements:

• 10%-25% domestic travel required.

Overtime/Additional Hours Requirements:

• Additional hours may be required (exempt positions).

Physical Requirements:

• Normal office environment.
• Performs indoor work in a climate-controlled environment.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).