Electronic Marketing Manager jobs in Bethlehem, PA

Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Product Manager – Electronic Division
  • HYDAC TECHNOLOGY CORPORATION
  • Bethlehem, PA FULL_TIME
  • Description

    HYDAC is a family-owned and operated business with a vibrant and rewarding working environment for our employees across the country. Our goal is to provide quality products, components and services that meet our customer expectations while being committed to the protection and preservation of our environment. HYDAC’s passionate team designs and manufactures a comprehensive line of innovative and reliable solutions optimized to meet the demands of our customers’ requirements. 

    The Product Manager – Electronics and Controls is part of the Electronic Division. The mission of the Electronic Division is to assist our customers’ implementation of advanced electronic architectures on their machines by utilizing innovative and reliable HYDAC electronic sensors, controls and software optimized for mobile and industrial machine markets.


    You will make an impact in this role by:

    • Developing and promoting Electronic Division product/solution strategy with key business partners.
    • Identifying and developing strategic target accounts.
    • Developing marketing content around our sensors and controls solutions.
    • Representing HYDAC with customers and accompany Sales Managers to customer locations selling our technology and advanced systems.
    • Technical sales activities for all Electronic Division sensors, controls and software products and solutions.
    • Technical selection of products based on customer requirements/RFQ’s.
    • Generating proposals to customers.
    • Collaborating globally with other HYDAC electronics and controls teams on product and market strategies and their tactical implementation.
    • Providing Voice of Customer (VoC) to our development groups for new product developments.
    • Provide support and training to application engineering and field sales (HYDAC and Distributor salespeople).
    • Handle quotations and price strategies and prepare price lists.
    • Recommend and monitor stock levels.
    • Develop and update product literature and new product publicity.
    • Coordinate trade shows.
    • Prepare and present product presentations, reports and plans.
    • Manage product and customer-related projects.


    Key skills and attributes include:

    • 5 years related industrial experience.
    • Self-Starter and Motivator.
    • Excellent presentation skills.
    • Able to develop effective relationships with HYDAC salespeople, distributors and customers.
    • Able to effectively present information and respond to questions from groups.
    • Able to read, analyze and interpret general business periodicals, professional journals, technical procedures and governmental regulations.
    • Ability to write reports, business correspondence, and procedure manuals.
    • Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
    • Problem Solving: Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions.
    • Customer Service: Responds promptly to customer needs; Responds to requests for      service and assistance.
    • Excellent verbal and written communication skills.
    • Travel up to 40% (primarily domestic and some international).

    Requirements


    To be considered for the Product Manager – Electronic Division, you must have the following minimum qualifications:

    • Bachelor’s degree in engineering (Electrical Engineering or Computer Science preferred).
    • Minimum 5 years overall experience (Off-highway or Automotive preferred).
    • Experience with sales and application of electronic controls and software.
    • Hardware knowledge is desired, especially in the area of ??microcontroller platforms.
    • Knowledge of software development is desired (e.g. C, QT programming).


    Click the “apply” button to be considered for this opening!




    HYDAC is committed to providing equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.






    #IND123

  • 1 Month Ago

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Marketing Manager
  • ARM Group
  • Bethlehem, PA FULL_TIME
  • Job Title Marketing Manager Location Bethlehem, PA 18020 US Canonsburg, PA 15317 US Hershey, PA 17033 US (Primary) State College, PA 16801 US West Chester, PA 19382 US Category Civil / Environmental E...
  • 22 Days Ago

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Global Strategic Marketing Manager
  • Olympus Corporation of the Americas
  • Center, PA FULL_TIME
  • Workplace Flexibility: Field Are you looking for a company that cares about people’s lives and health, including yours? Let’s inspire healthier lives, together. Olympus, a leading medical technology c...
  • 2 Days Ago

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Strategic Marketing Manager
  • Tyber Medical LLC
  • BETHLEHEM, PA FULL_TIME
  • DescriptionThe Marketing Manager will handle daily administrative tasks, conduct market research, gather consumer behavior data, create reports on marketing metrics, assist in organizing promotional e...
  • 1 Month Ago

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Strategic Marketing Manager - 57
  • Rep-Lite
  • Bethlehem, PA FULL_TIME
  • Position Summary: Strategic Marketing ManagerAre you a seasoned marketing professional ready to lead and elevate your career? We are actively seeking a dynamic Marketing Manager to join our innovative...
  • 1 Month Ago

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Product Marketing Manager
  • CECO Environmental
  • Telford, PA FULL_TIME
  • The Product Marketing Manager for Fluid Solutions will be responsible for the product and business advocate. Major responsibilities include defining and executing the go-to-market strategy and marketi...
  • 26 Days Ago

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0 Electronic Marketing Manager jobs found in Bethlehem, PA area

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Warehouse Associate
  • Walmart
  • Bethlehem, PA
  • **Job Summary:** As a Warehouse Associate at Walmart, you will play a crucial role in the efficient operation of the dis...
  • 4/26/2024 12:00:00 AM

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Internal Revenue Agent (Examiner) - Direct Hire - Incentive eligible-AMENDED
  • Department Of The Treasury
  • Bethlehem, PA
  • Duties WHAT ARE THE APPEALS (AP), LARGE BUSINESS AND INTERNATIONAL (LB&I), SMALL BUSINESS SELF-EMPLOYED (SB/SE) AND TAX ...
  • 4/26/2024 12:00:00 AM

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Diesel Technician/Mechanic III - Entry Level
  • Penske Truck Leasing
  • Bethlehem, PA
  • 4581 Falmer Dr Bethlehem PA 18020 United States Whats the Job? Ready to accelerate your career while helping our custome...
  • 4/26/2024 12:00:00 AM

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Supervisory Legal Admin Specialist (Estate & Gift Tax) 12 month register Direct Hire Amended
  • Department Of The Treasury
  • Bethlehem, PA
  • Duties WHAT IS THE SMALL BUSINESS SELF EMPLOYED (SBSE)DIVISION? A description of the business units can be found at: htt...
  • 4/26/2024 12:00:00 AM

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Quality Assurance Compliance Specialist
  • Piramal Group
  • Bethlehem, PA
  • Job Description Essential Duties and Responsibilities Packaging Batch Records: Reviews final batch records on paper and ...
  • 4/24/2024 12:00:00 AM

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Clinical Licensed Therapist (LCSW or LPC Required) Behavioral Health Specialist - Bethlehem & Allentown - Up to $5,000 Sign On Bonus
  • Oak Street Health Inc.
  • Bethlehem, PA
  • Company: Oak Street Health Title: Behavioral Health Specialist (LCSW) Clinical Licensed Therapist Role Description: The ...
  • 4/24/2024 12:00:00 AM

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Specialist, Electronics & Specialty Products
  • Messer Americas
  • Bethlehem, PA
  • Lead the workflow process that supports the Electronics and Specialty Products group in day-to-day operations for Bulk a...
  • 4/22/2024 12:00:00 AM

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Controls Technician I
  • Cencora
  • Hanover Township, PA
  • Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthi...
  • 4/9/2024 12:00:00 AM

Bethlehem is a city in Lehigh and Northampton counties in the Lehigh Valley region of the eastern portion of the U.S. state of Pennsylvania. As of the 2010 census, the city had a total population of 74,982, making it the seventh largest city in Pennsylvania, after Philadelphia, Pittsburgh, Allentown, Erie, Reading, and Scranton. Of this, 55,639 were in Northampton County, and 19,343 were in Lehigh County. Bethlehem lies in the center of the Lehigh Valley, a region of 731 sq mi (1,890 km2) that is home to more than 800,000 people. Together with Allentown and Easton, the Valley embraces the All...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Electronic Marketing Manager jobs
$121,632 to $175,455
Bethlehem, Pennsylvania area prices
were up 1.5% from a year ago

Electronic Marketing Manager in Idaho Falls, ID
Electronic marketing is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets.
December 15, 2019