Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Company Overview
iboss is a cloud security company that provides organizations and their employees secure access to the Internet on any device, from any location, in the cloud. This eliminates the need for traditional security appliances, which are ineffective at protecting a cloud-first and mobile world. Leveraging a purpose-built cloud architecture backed by over 200 issued and pending patents and more than 100 points of presence globally, iboss protects more than 4,000 organizations worldwide. The Company is headquartered in Boston, MA, and has operations in Orlando, San Diego, London, and Asia.
At iboss, we believe that exceptional employees are the key to our success. Our teams are hands-on, diverse, nimble, and highly empowered to drive excellence. Come be a part of the team that will transform the way network security is delivered!
The Opportunity
iboss is looking to expand its product marketing team and is seeking an individual to help drive and be responsible for developing the company’s technical marketing function by creating powerful demo scripts and self-service demos for prospects, distilling the technical competitive analysis into compelling content for sales to use in their sales efforts, all in support of corporate messaging and the execution of key launches and campaigns that drive the business forward and building customer loyalty. This role is cross-functional in nature and will require successful partnerships with leaders in marketing, technical marketing, product management, sales, and other key functions.
This role reports directly to the Chief Marketing Officer.
Responsibilities
Our organization is looking for a Technical Product Marketing Manager to join the iboss Product Marketing team within the US. The Technical Product Marketing Manager will be responsible for developing technical sales enablement to include demos, self-service demos, videos, and competitive positioning in support of the go-to-market strategy for iboss products and services.
Qualifications
Education/Experience
Benefits
The duties and responsibilities described above are essential functions of the job.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a veteran or as an individual with a disability.
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