Electronic Marketing Manager jobs in Bradenton, FL

Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Marketing Manager
  • Boaters World Marine Centers
  • Bradenton, FL FULL_TIME
  • Description

     

    Reporting to the Director of Marketing, The Boater’s World Marketing Manager is responsible for the development and execution of comprehensive B2C marketing strategies that generate awareness of the Boater’s World Marine Centers brand, offerings, and accomplishments. The Marketing Manager will function as a marine dealership digital experience strategist, applying customer journey thinking from awareness through loyalty. The Boater’s World Marketing Manager is also responsible for strategic planning, dealership marketing project management, creative output, data utilization, and stakeholder relationship development. The Marketing Manager – Boater’s World Marine Centers is not responsible for and should not be considered a stakeholder in Ridezilla, Partzilla, Firedog, or Boats.net marketing management.


    The holder of this role must possess an advanced understanding of digital marketing, content creation, and how to utilize a dealership CRM/DMS software, including Lightspeed when relevant.


    Primary duties and responsibilities, not limited to:

    • Direct and implement Boater’s World Marine Centers’ advertising and promotional activities based on market research.
    • Manage the digital footprint of the Boater’s World Marine Centers brand including online reputation, websites, social media accounts, third-party B2C websites, and more.
    • Analyze target market information to identify and recommend effective marketing approaches.
    • Maintains knowledge of emerging products, platforms, services, trends, and technologies.
    • Cultivate and maintain partnerships with external vendors including digital ad partners, OEM partners, local media, etc.
    • Forecast, draft, implement, and oversee the department’s budget including measurement of ROI.
    • Monitor the effectiveness and impact of current marketing initiatives and optimize as needed.
    • Strengthen and unify our branding across dealerships.
    • Evaluate end-to-end customer experience across all mediums or touchpoints.
    • Increase top of mind awareness within our market space.
    • Ensure compliance with local, state, and manufacturer requirements.
    • Create and maintain brand consistency in all messaging both internal and external.
    • Collaborate with senior executives to develop growth plans for the organization.
    • Performs other related duties as assigned.

    Marginal Duties

    • Represent Boater’s World Marine Centers at trade shows, manufacturer events, expos, and other external functions.
    • Serve as point of contact for all media requests and external communications.
    • Create and enforce workflow processes to ensure deliverables are completed on time.
    • Provide leadership and coaching to junior- or mid-level department personnel.

    Requirements

     Required Skills

    • Thorough understanding of marketing strategies and best practices.
    • Solid understanding of marine dealership structure, terminology, and market developments.
    • Excellent written communication skills
    • Ability to multi-task and work efficiently within a high-paced, changing environment
    • Excellent interpersonal skills with the ability to clearly communicate with vendors, stakeholders, executives, and other internal departments.
    • Strong analytical and problem-solving skills; Google Analytics (GA4) proficient
    • Ability to understand and manage brand SEO
    • Excellent organizational skills and attention to detail.
    • Strong prioritization and time management skills
    • Strong supervisory and leadership skills.
    • Proficient with Microsoft Office Suite or related software.
    • Skilled at performing marketing research
    • Working knowledge of marine Dealership CRM, DMS, Lightspeed, DealerSpike, and other relevant software

    Qualifications

    • Bachelor’s degree in marketing, or related field required; Master’s degree preferred.
    • 5 years of hands-on experience in digital marketing departments or agencies, with practical paid, earned, and owned media knowledge.
    • Experience in the Marine, Automotive, RV, Powersports, or eCommerce industry is required
    • Proven track record in leadership roles and/or senior marketing role
    • Must be able to provide examples of:
    • Execution of Dealership Group marketing strategies.
    • Development and management of budget including measuring ROI.
    • Management of the organization’s digital footprint including websites and social media accounts.
    • Ability to cultivate and maintain strong partnerships with external vendors

    Working Conditions

    • Full-time position reporting between the Bradenton and Tampa, Florida Boater’s World Marine Centers locations
    • May be required to work off-site in unpredictable conditions
    • Travel for trade shows, expos, etc. may be required
    • May be required to work more than 40 hours

    Physical Requirements

    • Prolonged periods of sitting at a desk and working on a computer.
    • Must be able to lift 15 pounds at times.

    Job Type: Full-time Benefits:

    • 401(k)
    • 401(k) matching
    • Dental insurance
    • Employee assistance program
    • Employee discount
    • Health insurance
    • Life insurance
    • Paid time off
    • Vision insurance

    Schedule:

    • 8 hour shift
    • Monday to Friday
    • Weekends as needed

    Experience:

    • either Marine, Powersport, Automotive, or E-commerce: 5 years (Required)
    • high level marketing management: 5 years (Required)

    Ability to Relocate:

    • Tampa, FL: Relocate before starting work (Required)

    Work Location: In person 

  • 24 Days Ago

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Marketing Manager
  • Life Surge
  • Palmetto, FL FULL_TIME
  • Job Title: Marketing Manager Employment Type: Full Time, 40 hours/week Reports to: Chief Marketing Officer FLSA Status: Non-Exempt Who We Are: LIFE SURGE is a leading company in the industry of faith-...
  • 24 Days Ago

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Marketing Manager
  • CF Playbook
  • Bradenton, FL FULL_TIME
  • About us CF Playbook is a small business in Bradenton, FL. We are professional, agile and our goal is The Path to Financial Freedom Starts with Buying Real Estate WITHOUT Banks, No Credit Needed, With...
  • 1 Month Ago

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Digital Marketing Manager
  • Life Surge
  • Palmetto, FL FULL_TIME
  • Job Title: Digital Marketing Manager Employment Type: Full Time, 40 hours/week Reports to: Chief Marketing OfficerFLSA Status: Non-Exempt Who We Are:LIFE SURGE is a leading company in the industry of ...
  • 21 Days Ago

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Digital Marketing Manager
  • IRISS Inc.
  • Bradenton, FL FULL_TIME
  • Benefits: 401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance Company Overview: IRISS Inc., a global leader in Safety & Reliability for critical asset monitoring, i...
  • Just Posted

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Senior Digital Marketing Manager
  • Feld Entertainment
  • Ellenton, FL FULL_TIME
  • Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringlin...
  • 7 Days Ago

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0 Electronic Marketing Manager jobs found in Bradenton, FL area

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Customer Service Associate
  • Global Water Solutions USA LLC
  • Bradenton, FL
  • Job Description Job Description Global Water Solutions-USA LLC (GWS USA) is searching for a Customer Service Associate f...
  • 3/29/2024 12:00:00 AM

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Licensed Mental Health Counselor
  • Elite DNA Behavioral Health
  • Bradenton, FL
  • Job Description Job Description Elite DNA Behavioral Health is actively hiring for Licensed Mental Health Counselor, off...
  • 3/29/2024 12:00:00 AM

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Ops Senior Physician - 64941348
  • State of Florida
  • Bradenton, FL
  • Requisition No: 816497 Agency: Department of Health Working Title: OPS SENIOR PHYSICIAN - 64941348 Pay Plan: Temp Positi...
  • 3/28/2024 12:00:00 AM

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Ops Senior Physician - 64941348
  • Florida Department of Transportation
  • Bradenton, FL
  • Requisition No: 816497 Agency: Department of Health Working Title: OPS SENIOR PHYSICIAN - 64941348 Pay Plan: Temp Positi...
  • 3/28/2024 12:00:00 AM

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Staff - Registered Nurse (RN) - Home Health - $38+ per hour
  • PRN Healthcare
  • Bradenton, FL
  • BAYADA Home Health Care is seeking a Registered Nurse (RN) Home Health for a nursing job in Bradenton, Florida. Job Desc...
  • 3/28/2024 12:00:00 AM

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Medical Assistant
  • AFC Urgent Care
  • Bradenton, FL
  • Job Description Job Description We are in search for the BEST Medical Assistants in the area! pay is based on URGENT CAR...
  • 3/28/2024 12:00:00 AM

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Remote Sales Rep, No Cold Calls - Part-time or Full-time
  • K & M Insurance Group LLC
  • Bradenton, FL
  • Job Description Job Description Do you have a desire to help & serve people? Are you good in working with People? Desire...
  • 3/28/2024 12:00:00 AM

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Licensed Therapist
  • Centerstone
  • Bradenton, FL
  • Centerstone is among the nation's leading nonprofit behavioral health systems with thousands of employees dedicated to d...
  • 3/27/2024 12:00:00 AM

Bradenton (/ˈbreɪdəntən/ BRAY-dən-tən) is a city in Manatee County, Florida, United States. The U.S. Census Bureau estimated the city's 2016 population to be 54,437. Bradenton is a principal city of the North Port–Sarasota–Bradenton metropolitan statistical area, which had a 2017 estimated population of 702,281. It is the county seat....
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Electronic Marketing Manager jobs
$113,595 to $163,861
Bradenton, Florida area prices
were up 1.5% from a year ago

Electronic Marketing Manager in Idaho Falls, ID
Electronic marketing is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets.
December 15, 2019