Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Job Summary:
We are seeking an experienced Marketing Manager to join our team. The Marketing Manager will be responsible for developing and implementing marketing strategies to promote our products and services. This role requires a strong understanding of market trends and consumer behavior, as well as expertise in various marketing channels.
Duties:
· Coordinate the operations of marketing initiatives to meet organizational objectives
· Maintain effective management of the marketing, communications, advertising and promotional activities to meet organizational needs
· Help develop and implement marketing plans and projects for new and existing products
· Support the operation of all digital marketing initiatives, primarily focused on electronic media such as the company’s websites, SEO, SEM, Paid ads, Google Analystics and CMS. Propose changes ot the site focused on imporvoving site elevance and traffic
· Evaluate SEO reports, Goodgle Analystics and Paid ads performance and poropse updates otthe site with the objective of improving site performance, traffic, engagement, and relevance
· Establish and maintain a Social Media Caldenar, prepare and post content and paid ads, recommend on when to you boost posts, track and report the levels of engagement and propose action plans
· Support the Influencer Strategy and initiatives by maintaining relations with influencers and providing them with material and content needed to promote the brand and products
· Manage industry trade show activities: prepare and maintain annual schedule; coordinate booth personnel and event services; direct trade show vendors; select, orderm and ship product, demo u nits, literature, clothing, giveaways and booth propersties; matian trade show files and databse, and track expense budget
· Manage the productivity of the marketing plans and projects, prepare monthly scorecards
· Manager Literature inventory, including creating purchase orders and coordinating the payment of vendor invoices
· Support the activities related to Product Information Management System, Produce and keep product enhanced content, images, keywords and specifications
· Support graphic deign activities
· Lead position in marketing function
· Other duties and responsiblites performed as assigned
Position Requirements
· Bachelor's degree in Marketing, Business administration, or a related field required
· Minimum of five years of marketing management
· Attention to detail and ability to manage multiple projects promptly
Job Type: Full-time
Pay: $80,000.00 - $120,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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