Electronic Marketing Manager jobs in Easton, PA

Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Product Manager – Electronic Division
  • HYDAC TECHNOLOGY CORPORATION
  • Bethlehem, PA FULL_TIME
  • Description

    HYDAC is a family-owned and operated business with a vibrant and rewarding working environment for our employees across the country. Our goal is to provide quality products, components and services that meet our customer expectations while being committed to the protection and preservation of our environment. HYDAC’s passionate team designs and manufactures a comprehensive line of innovative and reliable solutions optimized to meet the demands of our customers’ requirements. 

    The Product Manager – Electronics and Controls is part of the Electronic Division. The mission of the Electronic Division is to assist our customers’ implementation of advanced electronic architectures on their machines by utilizing innovative and reliable HYDAC electronic sensors, controls and software optimized for mobile and industrial machine markets.


    You will make an impact in this role by:

    • Developing and promoting Electronic Division product/solution strategy with key business partners.
    • Identifying and developing strategic target accounts.
    • Developing marketing content around our sensors and controls solutions.
    • Representing HYDAC with customers and accompany Sales Managers to customer locations selling our technology and advanced systems.
    • Technical sales activities for all Electronic Division sensors, controls and software products and solutions.
    • Technical selection of products based on customer requirements/RFQ’s.
    • Generating proposals to customers.
    • Collaborating globally with other HYDAC electronics and controls teams on product and market strategies and their tactical implementation.
    • Providing Voice of Customer (VoC) to our development groups for new product developments.
    • Provide support and training to application engineering and field sales (HYDAC and Distributor salespeople).
    • Handle quotations and price strategies and prepare price lists.
    • Recommend and monitor stock levels.
    • Develop and update product literature and new product publicity.
    • Coordinate trade shows.
    • Prepare and present product presentations, reports and plans.
    • Manage product and customer-related projects.


    Key skills and attributes include:

    • 5 years related industrial experience.
    • Self-Starter and Motivator.
    • Excellent presentation skills.
    • Able to develop effective relationships with HYDAC salespeople, distributors and customers.
    • Able to effectively present information and respond to questions from groups.
    • Able to read, analyze and interpret general business periodicals, professional journals, technical procedures and governmental regulations.
    • Ability to write reports, business correspondence, and procedure manuals.
    • Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
    • Problem Solving: Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions.
    • Customer Service: Responds promptly to customer needs; Responds to requests for      service and assistance.
    • Excellent verbal and written communication skills.
    • Travel up to 40% (primarily domestic and some international).

    Requirements


    To be considered for the Product Manager – Electronic Division, you must have the following minimum qualifications:

    • Bachelor’s degree in engineering (Electrical Engineering or Computer Science preferred).
    • Minimum 5 years overall experience (Off-highway or Automotive preferred).
    • Experience with sales and application of electronic controls and software.
    • Hardware knowledge is desired, especially in the area of ??microcontroller platforms.
    • Knowledge of software development is desired (e.g. C, QT programming).


    Click the “apply” button to be considered for this opening!




    HYDAC is committed to providing equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.






    #IND123

  • 1 Month Ago

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Marketing Manager
  • ARM Group
  • Bethlehem, PA FULL_TIME
  • Job Title Marketing Manager Location Bethlehem, PA 18020 US Canonsburg, PA 15317 US Hershey, PA 17033 US (Primary) State College, PA 16801 US West Chester, PA 19382 US Category Civil / Environmental E...
  • 21 Days Ago

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Global Strategic Marketing Manager
  • Olympus Corporation of the Americas
  • Center, PA FULL_TIME
  • Workplace Flexibility: Field Are you looking for a company that cares about people’s lives and health, including yours? Let’s inspire healthier lives, together. Olympus, a leading medical technology c...
  • 1 Day Ago

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Strategic Marketing Manager
  • Tyber Medical LLC
  • BETHLEHEM, PA FULL_TIME
  • DescriptionThe Marketing Manager will handle daily administrative tasks, conduct market research, gather consumer behavior data, create reports on marketing metrics, assist in organizing promotional e...
  • 1 Month Ago

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Strategic Marketing Manager - 57
  • Rep-Lite
  • Bethlehem, PA FULL_TIME
  • Position Summary: Strategic Marketing ManagerAre you a seasoned marketing professional ready to lead and elevate your career? We are actively seeking a dynamic Marketing Manager to join our innovative...
  • 1 Month Ago

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Product Marketing Manager
  • CECO Environmental
  • Telford, PA FULL_TIME
  • The Product Marketing Manager for Fluid Solutions will be responsible for the product and business advocate. Major responsibilities include defining and executing the go-to-market strategy and marketi...
  • 25 Days Ago

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0 Electronic Marketing Manager jobs found in Easton, PA area

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Global Quality Assurance Engineer
  • Victaulic
  • Easton, PA
  • Description Position: Global Quality Assurance Engineer Location: Victaulic Corporate Headquarters- Easton, PA Reports T...
  • 4/24/2024 12:00:00 AM

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Site Manager - Easton, PA
  • CRH Plc.
  • Easton, PA
  • Job ID: 494136 Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with a...
  • 4/23/2024 12:00:00 AM

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Quality Assurance GMP Intern
  • Daiichi Sankyo
  • Basking Ridge, NJ
  • Job Description Join a Legacy of Innovation 110 Years and Counting! Daiichi Sankyo Group is dedicated to the creation an...
  • 4/22/2024 12:00:00 AM

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Molding Technician
  • Crayola
  • Easton, PA
  • Molding Technician, Off-Shift,Easton PA GENERAL SUMMARY: Troubleshoots, repairs and monitors plastic molding equipment t...
  • 4/22/2024 12:00:00 AM

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Coil Winder Operator
  • Georg Fischer
  • Easton, PA
  • Your tasks Coil Winder Technician is responsible for tooling changes/setups, machine and tooling troubleshooting, and se...
  • 4/22/2024 12:00:00 AM

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Party Host
  • Crayola Experience
  • Easton, PA
  • Party Host, Part-Time, Easton, PA Starting hourly rate of $14.00/hour, must be available to work weekends. GENERAL SUMMA...
  • 4/21/2024 12:00:00 AM

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Security Guard - Part Time
  • TerrAscend
  • Phillipsburg, NJ
  • At The Apothecarium and TerrAscend, we are on a mission to shape the future of the cannabis industry by creating leading...
  • 4/20/2024 12:00:00 AM

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Cashier/Sales Associate (Easton, PA)
  • Rockys Ace Hardware
  • Easton, PA
  • **Cashier/Sales Associate (Easton, PA)** **Associate Position Reports To Store Manager** ***We are seeking a part-time C...
  • 4/20/2024 12:00:00 AM

Easton is a city in and the county seat of Northampton County, Pennsylvania, United States. The city's population was 26,800 as of the 2010 census. Easton is located at the confluence of the Delaware River and the Lehigh River, roughly 55 miles (89 km) north of Philadelphia and 70 miles (110 km) west of New York City. Easton is the easternmost city in the Lehigh Valley, a region of 731 square miles (1,893 km2) that is home to more than 800,000 people. Together with Allentown and Bethlehem, the Valley embraces the Allentown-Bethlehem-Easton metropolitan area, including Lehigh, Northampton, an...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Electronic Marketing Manager jobs
$121,391 to $175,106
Easton, Pennsylvania area prices
were up 1.5% from a year ago

Electronic Marketing Manager in Idaho Falls, ID
Electronic marketing is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets.
December 15, 2019