Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
1. Able to lead others through exemplary work habits. |
2. Able to properly demonstrate and teach store functions and activities. |
3. Able and willing to help identify store strengths and weaknesses. |
4. Able and willing to offer solutions to store problems. |
5. Able to organize and prioritize shift work. |
6. Demonstrate Leadership qualities. |
7. Demonstrate good judgment. |
8. Supports Company decisions and policies. |
9. Able to demonstrate a working knowledge of Company policies. |
10. Maintains above average levels of cleanliness and service. |
11. Able to effectively direct others. |
12. Able to effectively relay messages from management to co-workers.. |
13. Promotes Team work in the store. |
14. Follows cash handling procedures exactly as described by policy. |
15. Demonstrates Proficiency in all store reporting paperwork. |
16. Effectively and consistently accomplishes goals set forth by the Team Leader. |
17. Able to correct others in a positive and productive manner. |
18. Follows directions of company policy and the Team Leader. |
19. Is able to identify problems and institute solutions with little direction. |
20. Demonstrates a thorough knowledge of the store reporting process. |
21. Demonstrates a thorough knowledge of store operating procedures. |
22. Accurately and consistently processes all invoices when scheduled. |
23. Maintains and follows proper chain of command. |
24. Provides positive direction to others. |
25. Demonstrates the capacity to thoroughly and properly train others. |
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