Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
We are looking for a Marketing Manager to join our team of hard-working professionals. The ideal candidate for this role is a creative, proactive individual with a genuine interest in marketing and is comfortable with all aspects of marketing. As the Marketing Manager, you will be responsible for the planning and project management/execution of marketing campaigns. Working with internal teams and the Senior Marketing Manager, you will be responsible for managing, executing, and analyzing marketing campaigns. Qualified candidates will have a minimum of 5 years of marketing experience and a bachelor's degree or higher.
Requirements
1. Plan and manage marketing campaign execution
2. Monitor performance indicators and benchmarks, communicate trends, and analyze unexpected variances.
3. Serve as liaison to marketing’s intra-departmental teams, departments outside of marketing, and external stakeholders/partners, such as Pearson. Responsibilities include but are not limited to:
4. Stay informed of construction and maintenance industry trends
5. Other duties as assigned
Qualifications
Software Skills
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