Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Responsibilities:
Lead an organization that generates bids, proposals, creates electronic designs, verifies, and qualifies those designs and develops technologies for new products.
Lead strategic resource planning and build a high-performing team through recruitment and competency development.
Manage departmental objectives including engineering planning, budgeting, culture development, performance metrics and process excellence.
Create and execute structured development plans for team members, fostering a culture of collaboration and accountability.
Set clear performance expectations and manage/improve performance using metrics and continuous improvement practices.
Provide technical expertise and leadership in new business pursuits, existing business execution, factory support and electronic design process improvement.
Drive effective project startup, focusing on strategic planning, standardization, and collaboration.
Demonstrate superior technical expertise, assisting in hands-on design problem-solving and mentoring.
Qualifications/Requirements:
Bachelor's degree in Electrical Engineering, Computer Engineering, Physics, Electronics Technology, Computer Science, or equivalent.
8-10 years of design experience in electrical or electronic design.
People leadership experience in a product development environment.
Proficiency in stakeholder engagement, communication, and influencing skills.
Strong organization, written, and presentation skills.
Lean mindset with a focus on continuous improvement.
Knowledge of electronic circuit design, circuit board design, and industry standards.
This role requires use of technical data subject to U.S. Government contract restrictions and this posting is only for U.S. Citizens. GE will require proof of status prior to employment.
Desired Characteristics:
Master's degree in Engineering.
Knowledge and experience in complex avionics systems development.
3 – 5 years of experience as a people leader.
Familiarity with regulatory guidance documents like ARP 4754A, DO-160 and DO-254.
Experience with EMC and thermal testing and/or product qualification.
Excellence in professionalism, questioning, listening, and influencing.
Capability to partner and drive alignment across matrixed organizations.
Experience with Earned Value and Activity Based Management methods.
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This role requires access to U.S. export-controlled information. If applicable, final offers will be contingent on ability to obtain authorization for access to U.S. export-controlled information from the U.S. Government.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: Yes
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