Electronic Marketing Manager jobs in Lompoc, CA

Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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MARKETING MANAGER, CUSTOMER LOYALTY
  • Chumash Enterprises
  • Santa Ynez, CA FULL_TIME
  • Location

    Chumash Casino Resort


    Employment Status

    Full Time


    Shift

    Days


    Specific Work Schedule



    Department

    Marketing


    Beginning Pay Rate

    $78,874 - $98,593/Annually, DOE

    Marketing Manager, Customer Loyalty

    JOB DESCRIPTION:


    Starting Pay Rate: $78,874 - $98,593/Annually, DOE

    Under the direction of the Marketing Operations Manager, the Marketing Manager, Customer Loyalty manages the development of the Loyalty marketing strategy, to further develop the relationships with our guests, drive share of wallet, and improve overall guest satisfaction and engagement. Designs, develops, tests, and implements new concepts, strategies, programs, and technologies designed to generate guest growth and engagement, based on available data and marketing analyses.

    JOB REQUIREMENTS:




    Primary Duties, Responsibilities and Tasks:

    • Develops and drives the strategy and marketing of the Loyalty program in order to deliver a high level of guest engagement and retention.
    • Ensures seamless Loyalty communications that use compelling brand, visuals, and copy.
    • Develops a Gamification strategy to drive Club Chumash Members through their lifecycle by encouraging aspiration to elite status.
    • Continuously evaluates the Loyalty program (Club Chumash) for opportunities to refine the program, with a focus on optimization and personalization.
    • Works with cross-functional support teams to manage the implementation of new Loyalty benefits, as well as to streamline and automate existing processes.
    • Tracks and reports program financial key performance indicators (KPIs) and provides visibility into program performance.
    • Manages point of sale (POS) configurations to maintain automation and further develop the Loyalty marketing strategy.
    • Manages daily Loyalty operations, including the Customer Relationship Management (CRM) budget.
    • Analyzes the effectiveness and guest perception of Loyalty benefits.
    • Recommends changes to the Loyalty program to meet the enterprise’s strategy.
    • Works to create more efficient and effective guest touch points (e.g., POS systems, kiosks, mobile technology, web, etc.).
    • Oversees the development of programs that deepen the relationship with guests.
    • Designs and manages communication strategies focused on attracting, developing, and retaining guests.
    • Develops and maintains collateral to communicate the Loyalty program to guests.
    • Works with training, operations, and guest insight functional groups to support the enterprise as it relates to Loyalty program education, to ensure consistent frontline messaging and improve program execution.
    • Work closely with Project Management and all stakeholders to define, develop, implement, and train on systems, processes, and communications with our guests.
    • Performs other duties as assigned.

    Required Qualifications:

    • Bachelor’s Degree in Business Administration, Marketing, or related field preferred.
    • High level of competency in working with databases and performing analytics.
    • Three years of experience in marketing, specifically relating to analytics, loyalty, direct marketing, Customer Relationship Management (CRM), and/or casino marketing.
    • Understanding of point of sale (POS) systems; understanding of electronic guest interfaces is a strong plus.
    • Intermediate to advanced proficiency in Microsoft Excel; knowledge of and skilled in pivot tables, graphing, VLOOKUP, and other intermediate to advanced level functions and formulas.
    • Highly proficient in computer systems, including Microsoft Office applications, e-mail, Internet.
    • SQL scripting/querying is highly preferred.
    • Excellent interpersonal skills with demonstrated patience and tact.
    • Ability to quickly evaluate alternatives and decide on a plan of action.
    • Ability to make presentations both written and oral.
    • Must be able to establish and maintain effective working relationships with outside agencies and vendors.
    • Must be able to effectively lead and direct others.
    • Excellent verbal and written communication skills.
    • Exceptional detail and follow-up skills.
    • Multi-task oriented; able to effectively establish priorities and meet deadlines.
    • Must apply for, receive, and maintain a Gaming License from the Tribal Gaming Agency.
    • Native American hiring preference applies.

    Physical Requirements of the Position:

    The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.

    • Clear vision (close, distant, peripheral, and depth perception) is needed for navigating office and casino environments, reading and reviewing reports and policies, operating data processing equipment and other essential job functions.
    • While performing the duties of this job, the Team Member is regularly required to talk and hear.
    • The Team Member is regularly required to sit and use hands to manipulate, handle, or feel.
    • The Team Member is regularly required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and taste or smell.
    • The Team Member must occasionally lift and/or move up to 30 pounds.

    Working Conditions:

    • While performing the duties of this job, the Team Member is frequently exposed to tobacco smoke, moving mechanical parts and fumes or airborne particles.
    • The Team Member is usually subject to inside environmental conditions, which provide protection from weather conditions, but not necessarily from temperature changes.
    • The Team Member is occasionally subject to outside environmental conditions and to wet and/or humid conditions.
    • The noise level in the work environment is usually moderate.

    About Us:

    Chumash Enterprises is one of the premier employers in Santa Barbara County. We excel in providing a “Welcome to Freedom” atmosphere to our Chumash Casino Resort guests, while also offering a high level of care and customer service at our various Chumash-owned properties. For our Team Members, we are a unique employer with a “Free to Be Me” mentality. That means our Team Members have the ability to bring their most unique and individual selves to the workplace. It means they have the freedom to find their own path to success. With more than 1,800 Team Members, we offer a stable, rewarding, and energetic work environment with competitive pay, benefits, exciting growth opportunities, tuition reimbursement and more!
    As our organization grows, new and exciting opportunities continue to develop at all of our properties, including Chumash Casino Resort, Chumash Employee Resource Center, Chumash Gas Station, Santa Ynez Tribal Health Clinic, Tribal Operations, Hotel Corque and The Hadsten.


    Disclaimer:

    The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
    Consistent with federal law, Native American hiring preference applies.

  • 8 Days Ago

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Cannabis Brand Ambassadors
  • Colab Marketing
  • Lompoc, CA PART_TIME,CONTRACTOR
  • Looking for fun, energetic & engaging cannabis brand ambassadors to represent different brands in Lompoc & surrounding area! In this demoing role you will interact with consumers inside local dispensa...
  • 2 Days Ago

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Marketing Trainer
  • Chumash Enterprises
  • Santa Ynez, CA FULL_TIME
  • Overview The Marketing Trainer is responsible for assisting writing departmental processes and standard operating procedures, workflow instructions for departmental support staff, identifying and faci...
  • 14 Days Ago

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Field Marketing Assistant
  • PETALFAST
  • Lompoc, CA FULL_TIME
  • JOIN THE TEAM AND HELP US DRIVE THE CONNECTION BETWEEN PEOPLE AND THE JOYS OF CANNABIS. Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry. Petalfast's vision i...
  • 6 Days Ago

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Digital Marketing Associate (Alisal Ranch)
  • Alisal Guest Ranch & Resort
  • Solvang, CA FULL_TIME
  • This full-time position reports to our Marketing Manager and supports the execution of the overall digital marketing strategy for Alisal Ranch. Responsibilities include: Contributes to the annual digi...
  • 8 Days Ago

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Assistant Manager
  • Jack in the Box, an independently owned Franchise
  • Buellton, CA FULL_TIME
  • FullTime Assistant Manager Vacancy working for Jack in the Box, an independently owned Franchise at Buellton CA
  • 21 Days Ago

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0 Electronic Marketing Manager jobs found in Lompoc, CA area

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A&P Mechanic
  • Hire Aviation Staffing Solutions LLC
  • Santa Maria, CA
  • Job Type : Full-time. Part-time, Seasonal also will be considered. Shift : 8x5 dayshift (current). The Company may offer...
  • 3/28/2024 12:00:00 AM

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Licensed Vocational Nurse (All Vacancies Including FT PT and PRN)
  • Department of Veterans Affairs
  • Santa Maria, CA
  • Summary This is an open continuous announcement. We accept applications for these occupations on an ongoing basis; quali...
  • 3/28/2024 12:00:00 AM

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SOCIAL WORKER/SERVICE COORDINATOR I/II EARLY CHILDHOOD #1811
  • Tri-Counties Regional Center
  • Santa Maria, CA
  • Job Description Job Description **WE HAVE A CURRENT OPENING ON OUR SANTA MARIA EARLY CHILDHOOD TEAM FOR A SERVICE COORDI...
  • 3/28/2024 12:00:00 AM

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Cashier '24
  • Goodwill Industries of Ventura and Santa Barbara Counties
  • Santa Maria, CA
  • Description: Position Title: Cashier Job Identification: •Immediate Supervisor: Store Manager. •EEOC Class: Sales Worker...
  • 3/27/2024 12:00:00 AM

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Internal Revenue Agent (Examiner) - DIRECT HIRE (12 MONTH REGISTER) AMENDED
  • Department Of The Treasury
  • Santa Maria, CA
  • Duties WHAT ARE THE APPEALS (AP), LARGE BUSINESS AND INTERNATIONAL (LB&I), SMALL BUSINESS SELF-EMPLOYED (SB/SE) AND TAX ...
  • 3/27/2024 12:00:00 AM

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Human Resources Manager
  • The Judge Group
  • Santa Maria, CA
  • Key Responsibilities and Accountabilities:Report to 3 representatives of Management team from Gold Coast Packing and aff...
  • 3/27/2024 12:00:00 AM

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Electronics Analyst
  • The Okonite Company
  • Santa Maria, CA
  • Job Description Job Description JOB SUMMARY AND ESSENTIAL FUNCTIONS The Okonite Company is seeking an Electronics Analys...
  • 3/26/2024 12:00:00 AM

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Assistant Store Manager: $17.50-$19.50/hr + monthly incentive opportunities
  • Extra Space Storage, Inc.
  • Santa Maria, CA
  • Accurate Pay Range: $17.50-$19.50 plus monthly incentive opportunities Will work between multiple stores in the district...
  • 3/24/2024 12:00:00 AM

Lompoc (/ˈlɒmpoʊk/, LOM-poke) (Purisimeño: Lompo', "Stagnant Water" ; Spanish: Lumpoco) is a city in Santa Barbara County, California, on the west coast of the United States. The city was incorporated on August 13, 1888. The population was 42,434 at the 2010 census, up from 41,103 at the 2000 census. Before European settlers arrived, the area around Lompoc was inhabited by the Chumash people. The name of the city is derived from a Purisimeño term, "Lum Poc", which means "stagnant waters" or "lagoon". The Spanish called it "Lumpoco". In 1837, the Mexican government sold the area as the Rancho L...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Electronic Marketing Manager jobs
$129,006 to $186,091
Lompoc, California area prices
were up 2.5% from a year ago

Electronic Marketing Manager in Idaho Falls, ID
Electronic marketing is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets.
December 15, 2019