Electronic Marketing Manager jobs in Mcallen, TX

As a Marketing Manager, you are responsible for the development, implementation, and execution of strategic marketing plans aimed at attracting potential customers and retaining existing ones for all events.

You collaborate with executives to determine budgets, set targets, and develop pricing strategies. Your daily tasks involve managing and coordinating marketing and creative staff, leading market research efforts to assess the viability of current and future events, and maintaining relationships with media organizations and advertising agencies. Additionally, you oversee daily social media campaigns to promote events effectively.

Key Responsibilities:

• Develop, implement, and execute strategic marketing plans for all events.
• Collaborate with executives to determine budgets, set targets, and develop pricing strategies.
• Lead the development of creative content strategies for marketing campaigns, maintaining brand consistency and connecting with our target audience across various channels, including radio, television, billboards, and digital platforms.
• Manage and coordinate marketing and creative staff to ensure timely execution of marketing plans.
• Lead market research efforts to assess the viability of current and future events, identify target audiences, and understand market trends.
• Liaise with media organizations and advertising agencies to negotiate advertising space and develop effective marketing campaigns.
• Oversee daily social media campaigns to promote events and engage with the audience.
• Monitor and analyze the performance of marketing campaigns, making adjustments as needed to optimize results.
• Stay updated on industry trends and best practices in event marketing to continually improve strategies and tactics.
• Collaborate with other departments, such as sales and event planning, to ensure alignment and integration of marketing efforts.
• Track and report on key performance indicators and ROI for marketing initiatives.
• Generate innovative and captivating ideas for content across various platforms.
• Supervise and coordinate the production of effective and visually appealing content.
• Collaborate closely with the marketing team to develop content strategies aligned with project objectives.
• Stay up-to-date with the latest trends in marketing, advertising, and communication, and apply that knowledge to develop creative strategies.

Skills and Qualifications:

• Based in McAllen or nearby cities.
• Bachelor's degree in marketing, business administration, or related field (Master's degree preferred).
• Proven experience (2-3 years) in marketing, preferably in event marketing or a related industry.
• Proven experience in advertising agencies or similar roles, focusing on creative strategies and successful content development.
• Strong leadership and managerial skills, with the ability to manage and motivate a team.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Strategic thinker with the ability to develop and execute innovative marketing strategies.
• Proficiency in market research and analysis techniques.
• In-depth knowledge of social media platforms and experience in running successful social media campaigns.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creativity and resourcefulness in problem-solving.
• This role requires a dynamic individual with a strong marketing background, excellent leadership skills, and a passion for driving results.
• Native or bilingual English proficiency required.
• Advanced or Expert knowledge in Microsoft Excel, desirable use of Google Spreadsheets.
• Proficiency in content management software, graphic design, and communication tools.
• Strong skills in handling computer tools, preferably Microsoft Office platforms and iOS experience.
• Creativity, initiative, and ability to thrive in a dynamic and deadline-driven environment.
• Excellent organizational skills, time management, problem-solving abilities, and decision-making skills.

If you meet the mentioned requirements and identify with the desired profile, we would love to meet you and explore the possibility of working together! Please submit your resume, portfolio, and any additional supporting documents. We will carefully review your application and contact you to discuss the next steps.

*** IMPORTANT: We will not accept candidates who seek an interview at our offices WITHOUT undergoing prior remote tests or conversations as part of the organization's standard process. Candidates who do not follow the standard interview/hiring process will be automatically disqualified from the recruitment process.

Thank you for considering this opportunity with us. We look forward to hearing from you soon!

Tipo de puesto: Tiempo completo

Salario: A partir de $2,600.00 al mes

Experiencia:

• tres: 2 años (Obligatorio)

Idioma:

• español (Obligatorio)
• Ingles Nativo o Bilingue (Obligatorio)

Disponibilidad para viajar:

• 100 % (Obligatorio)

Lugar de trabajo: Empleo presencial