Electronic Marketing Manager jobs in New Haven, CT

Marketing Manager – Electronic Access Control

Location: New Haven, CT or Berlin, CT – USA

Summary Description:

We’re seeking a high energy marketing manager with a creative spirit and super project management skills to join our marketing team. The right candidate can play a key role in helping to grow the electronic access control business of two major B2B commercial door hardware brands in the Americas under ASSA ABLOY.

As Marketing Manager, you will collaborate with many areas of the business to build and execute marketing strategies covering everything from new product launches and sales enablement tools to lead generation and brand building campaigns. Backed by a team of marketing resources, both internal and external to the organization, your success is fully in your hands.

The ideal candidate possesses a minimum 4 years of marketing experience in industries involving physical access control, consumer electronics, MedTech, or other IoT technology. Being highly organized with a love for learning is a plus. We are a collaborative team, working together onsite between our Berlin and New Haven offices in Connecticut.

Duties and Responsibilities:

• Product Launches – Manage product launches and updates, including creation/development of technical documentation, sales support assets and communications both internal and external to the organization
• Campaigns – Work with digital marketing team to generate valuable sales leads through integrated digital campaigns (PPC, display, social, email) from journey mapping and content development to analysis and refinement
• Sales Enablement – support the needs of our broad sales team with creation of sales enablement tools and assets, from playbooks, videos and presentations to mounted product displays and brochures
• Content - Manage variety of internal/external resources to generate compelling blogs, case studies, ebooks, infographics, videos and more, to support lead generation campaigns, website SEO, email nurturing, social media and other channels of targeted engagement
• Data Analysis - Track and analyze metrics for campaigns, websites, tools, social media and content performance to guide effective sharing and define future marketing strategies and development efforts
• Experiential Marketing - Collaborate across the organization to support our in-person experiential marketing events via PR, advertising, and product displays for our onsite and mobile Showrooms, large trade show booth properties, and smaller table-top events
• Manage invoices and budget tracking for all marketing activities
• Develop thorough understanding of product functions and applications, positioning, and go-to-market strategy through close collaboration with product management, business development, and brand management teams
• Stay up-to-date with the latest marketing technologies and trends
• Perform other duties as assigned

Educational Requirements, Skills and Abilities:

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 52,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.