Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
The Marketing Manager at VSP is responsible for the design, implementation, and ongoing management of marketing and communication activities, including promotional materials, events, digital presence, strategic planning, and related activities.
Compensation
$90k starting salary, or commensurate with experience; eligible to participate in company performance bonus
Essential Functions
Benefits
Requirements
Education and Experience
a. Sales and marketing experience in an industrial environment
b. Salesforce campaigns
c. Video production and editing
d. Highly technical subject material
e. Project or program management
f. Website development
Position Type/Expected Hours of Work
This is a full-time position. The days of work are Monday through Friday, 8:00 a.m. to 5:00 p.m., with two days per week minimum at the corporate headquarters. Occasional evening and weekend work may be required as job duties demand.
VSP Technologies provides equal opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status, political affiliation or veteran status.
For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process may request assistance by contacting Human Resources at 804-203-7123.
Successful completion of background check and drug screen required.
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