Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Nestled in the scenic Pocono Mountains of Pennsylvania, Woodloch Resort encompasses an award-winning family resort (Woodloch Pines), championship golf course (Woodloch Springs) and a luxury destination spa (The Lodge at Woodloch).
Owned and operated with pride by the Kiesendahl family since 1958, the concept of family is truly at the core of Woodloch and is key to its longtime success. Woodloch Pines was voted by TripAdvisor as the number one family resort in the United States and remains committed to its original mission to “treat all guests as if they were company in their own homes.” Staff members are no exception to this rule.
Employees work hard and are passionate about what they do and why they do it. Staff can attest to feeling as though they are as much a part of the fun of being on vacation as the guests. With our unique activity program, abundant amenities, and outstanding nightly entertainment, your family, friends, and co-workers are guaranteed to be engaged, energized, and enthusiastic!
GENERAL PURPOSE OF JOB: The Content Marketing Manager is responsible for cultivating and creating diverse, engaging content and publishing it across multiple channels to include social media, digital media, printed media, and more. This person will also represent an on-camera ambassador who connects the Woodloch brands with the public. This person must be a true storyteller, a specialist in video production, and someone who can easily connect with people.
The Woodloch brand encompasses many stakeholders, which include two of the finest resort destinations in the country in Woodloch Resort and The Lodge at Woodloch, along with other assets requiring both internal and external communication. This person will develop and organize the communication and engagement strategy for all Woodloch properties, which range from a family resort to luxury destination spa. Most notably focused around on-camera storytelling, video production, and social media management.
This is an extremely collaborative role where the primary function is to capture moments and make videos that tell the full story of the Woodloch experience from public offerings to events to behind the scenes. This person must exhibit an enthusiasm for connecting with people, most notably the internal staff of Woodloch; they must have a passion for helping others and demonstrate genuine hospitality.
SKILLS AND QUALIFICATIONS
Disclaimer: The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
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0 Electronic Marketing Manager jobs found in Wilkes Barre, PA area