Employee Development Specialist jobs in New Orleans, LA

Organization Overview:

Sankofa Community Development Corporation’s mission is to build healthier

communities for generations to come. Sankofa’s programs make healthy living

accessible to vulnerable populations by building sustainable long-term solutions

through access, empowerment, and transformation. Sankofa transforms the built

environment in the Lower Ninth Ward through health-centered developments.

Job Overview:

The Marketing Specialist is responsible for planning, development and

implementation of Sankofa CDC’s brand and marketing strategy, communications,

and public relations activities, both external and internal. This position creates,

integrates, and executes marketing and communications strategies across

multiple organizational channels. The Marketing Specialist ties all marketing

activity back to organizational goals while focusing on the big picture. This position

serves as a key brand communicator to community members, partners,

stakeholders, and other external relationships. This position helps create and

manage marketing campaigns and serves as the chief translator, story-teller,

navigator, and communications coach to the overall team.

As a member of the management and leadership team, the Marketing Specialist

will work with the CEO on organization-wide strategic planning, evaluation,

analysis and professional development initiatives. The position reports to the CEO.

Roles & Responsibilities:

Marketing Strategy & Administrative Management

 Leads development of the Sankofa CDC 3-year overarching marketing and

communication plans ensuring adherence to brand goals

 Responsible for the achievement of the goals and objectives of the Sankofa

CDC Marketing and Communications Plan

 Externally amplifies Sankofa CDC news and initiatives related to the business

with partners and stakeholders

 Ensures that evaluation systems are in place related to these goals and

objectives and reports progress to the CEO

 Works closely with program staff to design, develop, and implement

communications strategies and effective messaging for organizational and

project-specific goals.

 Ensures that brand identity, messaging, marketing and communications

strategy are effectively communicated throughout programming,

development, network support, etc.

 Ability to amplify messaging, news and initiatives in partnership with

external stakeholders

 Works with the CEO and Finance Director to develop annual budgets for

marketing & communications, and monitor progress, assure adherence and

performance evaluation.

 Works with team members to ensure communications are culturally

competent and concurrently reach myriad audiences.

 Manages partnerships that support organizational marketing and

fundraising goals.

 Supports Community Action Advisory Board (CAAB) communication and

activities.

 Assists Development staff with fundraising campaign appeals and events.

 Manages interns and research fellows, as necessary.

 Must be passionate about contributing to an organization focused on

community development

Brand Management

 Develops, implements, and evaluates brand positioning including brand

guides, etc.

 Ability to guide produce digital content that tells a poignant brand story

 Manages vendors, coordinates logistics and prepares content for brand

meetings and events

 Develops, implements, and evaluates marketing campaigns related to

programs, special events, and donor cultivation.

 Ideal candidate works well in a fast-paced environment, has strong writing

skills and ability to capture the brand voice, has had direct experience

supporting executive leadership, and can provide strategic guidance to

cross-functional teams.

Content Strategy and Management

 Leads the strategy, story-telling and creation of engaging digital content for

Sankofa CDC’s website, social media, and other communication

channels

 Coordinates logistics, creates and prepares digital content

 Acquainted with analytics tools and reporting measurable action.

 Develops, designs, distributes, and maintains high-quality print and

electronic content and collateral including, but not limited to annual reports,

brochures, presentations, newsletters, and fliers.

 Creates, with or without a graphic designer, social media, limited print and

digital content, and e-blasts

Press and Public Relations

 Identifies and monitors trends, current events, and influencers to anticipate

opportunities for Sankofa CDC to engage in and/or lead the national

conversation on sustainable urban regeneration.

 Created and guides media relations strategy, including messaging, press

releases, talking points, creation of press kits and materials, interview

preparation, and responses to media requests.

 Develops close partnerships with members of the media.

 Ability to represent the organization at public events, meetings, etc. as

needed, including media appearances

Qualifications:

 At least five years of professional experience, including leading the

communications, marketing, branding, digital content, and/or public

relations activities of a high-growth organization

 Bachelor’s degree or an equivalent combination of education and work-

related experience required in Business or Communications (e.g. marketing,

business administration, management, advertising, journalism, and/or

communications, or similar), advanced degree preferred

 Demonstrated knowledge, skills, ability and experience in the successful

development and execution of marketing campaigns, branding,

communications and public relations activities

 Strong creative, strategic, analytical, organizational and personal skills

 Ability and experience successfully managing multiple projects

 Experience developing, implementing and managing design/production of

successful digital content, print collateral, websites, newsletters/blog, and

other audience-facing communications vehicles.

 Strong experience in digital content development

 Proven track record in developing a broad spectrum of proactive media

relations campaigns and demonstrated ability to communicate effectively to

diverse audiences

 Commitment to working with shared leadership and in cross-functional

teams

 Ability to manage vendors and contractors

 Excellent oral and written communication skills and copy-editing in all

mediums

 Excellent people skills with experience collaborating in a multi-disciplinary,

diverse, and dynamic team

 Demonstrated resourcefulness in setting priorities, proposing new ways of

creating efficiencies, and guiding investment in people and systems

 Flexible and a self-starter; able to manage multiple concurrent projects

while also being highly detail-oriented with attention to quality and

deadlines

 Media relations and/or agency experience a plus

 Personal qualities of integrity, credibility, and a commitment to Sankofa

CDC’s mission

 Computer literacy in Microsoft Office Suite; Google Suite and Canva required

 Familiarity with SEO, marketing automation, and 508 compliance helpful

 Campaign management software i.e. Every Action, MailChimp and/or other

CRM experience preferred

The ideal candidate can be described as a visionary, self-starter, leader, shepherd,

student, team player, high-capacity, culturally aware, sharp, focused, multi-tasker,

go-getter, passionate, and high-achiever.

Job Type: Full-time

Pay: $50,000.00 - $55,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person