Estate Planning Consultant jobs in Utica, NY

Position Summary

The Marketing Coordinator personally and professionally supports the vision and mission of the Law firm. Overall, you are responsible for providing high-level support while providing the highest standard of service to the client services, sales and outside marketing contractors team.

The primary responsibility of this position is to lead, guide and coordinate all marketing efforts while adhering to the Marketing Standards to ensure the marketing efforts result in specific measurable, tracked results. The Marketing Coordinator is a professional whose main job is concerned with aiding the marketing team. The most important part of the marketing coordinator’s role is that he/she must look after every aspect of the marketing work. A marketing coordinator must work collaterally with other marketing teams and suggest ways and methods that can help the firm achieve targets and give maximum output in a stipulated period. If during analysis, a marketing coordinator finds that the marketing strategies and plans don't have the potential to be converted into a successful marketing campaign, he/she suggests other plans and/or modifies existing plans.

Duties and Responsibilities

• Review and assign new business intake calls to the sales team.
• Prepare, lead, and facilitate the weekly Marketing Meeting per firm agenda.
• Lead and hold all outside marketing vendors accountable to delivering weekly, monthly, and quarterly KPIs reporting.
• Weekly update of strategic marketing plan with project management with the law firm CMO.
• Monitor all social channels and website inquiries and respond to feedback, questions, and concerns.
• Persistently monitor all potential new client inquiries (email, internet, phone, and referrals)
• Coordinate Advertising - Coordinate all advertising activity as set forth by the management committee between specific media and/or advertising agencies.
• Work closely with CSC to work on reporting KPIs to reflect the status of all potential new clients.
• Collaborate with attorneys to analyze the initial consultation process.

10. Execute and analyze the success of marketing campaigns and advertisements.

11. Project Management and accountability of ALL outside marketing vendors, and contractors while reporting weekly to the team the progress and status of all Work in progress.

12. Help manage online marketing campaigns and publish write-ups on blogs and social networking websites.

13. Manage marketing newsletters and use the latest technology to achieve a greater audience.

14. Manage the scoring system for evaluating the quality of our marketing strategies and services.

15. Manage and Implement Firm online review system.

16. Works to identify potential relationships within the geographic area of the firm of professionals targeted.

17. Coordinates all private workshop details, with assistance as needed from the Client Services Coordinator.

18. Reports weekly marketing status during the Weekly Stakeholders/Team Meeting.

• Calendar, gather, and submit marketing data reporting requirements consistent with firm PSPs.
• Plan speaking and networking events for the owner and team members to attend.
• Works closely with the Owner to plan and coordinate local marketing events, including briefings, roundtables, and seminars.
• Assist the Owner with enhancing the firm's visibility and image in the local market and throughout the firm.

Personality Traits:

· Takes Initiative –see what needs to be done and does it, whether it is to learn something new, ask for help, keep people informed, grow the business, or just get the job done without being asked or directed to do so.

· Problem Solver – uses logic and reasoning to recognize a potential problem, come up with unusual or clever ideas about a given topic or situation, vocalize ideas, present, and communicate with “Proposed Solutions”.

· Deadline Driven-Embraces and comfortable working under frequent deadlines and busy schedules.

· Project Management –appreciates goals and plans to prioritize tasks on a project basis ensuring deadlines are met.

· Accountable –thrives on self and team-centric accountability. Takes responsibility for the outcome even if the outcome wasn’t positive. Never coming from a place of shame, or blame.

· Naturally Organized – superb organizational skills in order to manage large amounts of information and desires to help the office stay organized as well.

· Systematic – enjoys tasks that require carefully and methodically thinking through the steps required to perform a function and performs this work consistently every time.

Job Type: Full-time

Pay: $46,111.03 - $54,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person