Financial Reporting Manager jobs in Fort Myers, FL

Manager Marketing Insights & Reporting

A Day in the Life:

• Develops best practices for measuring and optimizing strategic marketing investments, campaigns to drive data-driven decisions, and operational performance excellence across Hertz, Dollar, Thrifty, and Firefly brands globally.
• Lead Media optimization efforts by identifying the right channel balance and mix to promote various offers; providing insights into the optimal communication channel to target the right customer at the right time with the best possible message.
• Provide data driven insights / analytics that create revenue opportunities and full understanding of workload to complete.
• Lead development and integration of robust marketing models (i.e. Customer Lifetime Value, RFM, Growth Strategy Mix, Product / Price / Promotion, multi touch attribution etc.

The salary range for this position starts around $100,000 and will commensurate with experience. 

What You’ll Do:

• Automate and define process of regularly scheduled reporting across all media for the brands and their impact to the total business; in particular e-commerce impact - identifying goals, tracking pace and areas of risk and opportunities.
• Oversee the production of weekly and monthly owned and paid reports, development of dashboards, consolidation, validation, and maintenance of data.
• Support collaborative initiatives with cross functional teams including RM, Sales, Finance, and Operations.
• Drive the development of evolving marketing tools utilizing best internal and external capabilities for data sharing across all of Hertz’s tech stack.
• Foster and grow a culture of innovation and adaptability with a test and learn mentality. 
• Collaborate with leaders in other marketing teams, to drive the consumption of monthly reports and aid in data driven decision making.
• Design and develop analytics approach and data strategies to test marketing spend effectiveness.
• Help build analytical models like multi-variate regression and forecasting for customer insights generation.
• Provide a perspective on how to optimize resource allocation across 4 Ps (product, place, promotion, price), level of spend and allocation within a “P”; identify opportunities to optimize go to market investments.
• Provide input on design and testing of various forecasting methodologies as it relates to loyalty points balance, customer behavior, and propensity to buy.
• Revenue performance: Define and create an integrated view of revenue performance (backward-looking and forward-looking) across all channels and planning segments for Hertz, Dollar, and Thrifty brands.
• Marketing performance: Collaborate across Marketing, Revenue Management, Sales, and Finance to align on metrics for measuring marketing spend performance and syndicate across the enterprise.

What We’re Looking For:

• 3-5 years of professional experience within media buy efforts / digital marketing, revenue management, E-commerce, data management, Google Analytics, or related field
• Must have demonstrated track record of analysis; creating measurement plans, using data to inform business decisions, operationalizing insights using software like Tableau, Google Analytics, SQL, etc. (Python a plus)
• Experience with customer attribution and competitive intelligence a plus
• Demonstrated ability to work in, across, and with large teams.
• Established track-record of influencing stakeholders from other functional areas with limited formal authority.
• Strong background in strategic problem solving.
• Excellent written and verbal communication skills. Comfort communicating across all levels within the organization.
• Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
• Advanced Google Marketing Suite Product Knowledge (e.g., GA360, Campaign Manager 360)
• Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
• Advanced skills in SQL, SAS, Python, and Tableau
• Proven verbal and written communication.
• Positive attitude.

What You’ll Get:

• Up to 40% off the base rate of any standard Hertz rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more