Government Affairs Director jobs in Lebanon, PA

• Develops proactive marketing strategies, marketing plans and initiatives to attract and retain customers members) to Geisinger Health Plan, support business strategies for assigned government programs
• Facilitates the execution of strategic plans seeing projects to successful completion within defined budgets and timelines.
• Keeps abreast of the statewide and regional competitive environment, technological enhancements and industry trends.
• Understands the business objectives of the organization at the system, institute and platform level and applies that understanding to marketing strategy development.
• Monitors issues that could negatively affect Geisinger’s brand or services in the region; notifies appropriate executives and personnel; assists with managing crisis communication programming in the region, including social media issues.
• Participates in key Health Plan line of business and platform operational and leadership meetings.
• Provides reports on marketing plan results.
• Supervises and directs staff to ensure productivity is maximized and specified goals and quality standards are met.
• Develops professionalism and scope of expertise.
• Manages a consistent process for marketing plan development and implementation.
• Provides project management oversight for implementation of specific marketing plans with support from dedicated project managers.
• Effectively manages multiple assignments.
• Keeps accurate documentation of activities and projects.
• Monitors marketing plan outcomes.
• Tracks and reports return on investment.
• Manages expectations for department stakeholder and.
• Develops collaborative working relationship with leadership.
• Fosters a collaborative working relationship with peers to create cross-functional teams in support of marketing plan implementation and other key partners to align marketing effort with business objectives.

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Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.