Graphic Design Specialist jobs in Benton Harbor, MI

Supervisory Responsibilities:

The position has no supervisory responsibilities.    

Responsibilities & Duties:

• Develop visually stunning and engaging designs for digital media, including banner ads, social media graphics, email newsletters, and website assets. (This is not a UX/UI position.)
• Create cohesive branding materials for both primary brands and privately owned brands within the company portfolio.
• Conceptualize and design print advertisements for various publications and marketing collateral.
• Provide creative oversight and direction to produce our major catalogs, ensuring consistency with brand guidelines and aesthetic appeal.
• Collaborate closely with marketing, sales, and product teams to understand project requirements and deliver designs that align with business objectives.
• Stay updated on industry trends and best practices in graphic design and digital media to bring fresh ideas and innovative approaches to projects.
• Manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines consistently.
• Ensure all designs adhere to brand guidelines and maintain a high standard of quality and consistency across all materials.

• Attend company events, trade shows, and motorsports events, serve as a representative of the company and develop written content about those events and activities for use in various company channels
• Other duties as assigned.

Education/Experience/Qualifications:

• Bachelor’s degree in graphic design, Visual Communication, or related field.
• A minimum of 3-5 years’ experience working as a Graphic Designer, preferably in a fast-paced environment or agency setting.
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
• Strong understanding of design principles, typography, color theory, and composition.
• Detail-oriented with a keen eye for aesthetics and pixel-perfect execution.
• Ability to adapt to changing priorities and thrive in a deadline-driven environment.
• Portfolio showcasing a diverse range of digital and print design projects, demonstrating creativity, originality, and technical proficiency.

Skills & Abilities:

• Excellent communication and collaboration skills with the ability to present ideas effectively and work closely with cross-functional teams

• Ability to adapt to changing priorities and thrive in a deadline-driven environment.

• Capacity to develop and communicate a clear vision for the company's visual identity and creative direction, aligning design initiatives with broader business goals.
• Confidence to make informed decisions and take calculated risks in pursuit of innovative design solutions and creative excellence.
• Strong organizational skills to effectively manage multiple projects, delegate tasks, and ensure timely delivery while maintaining high standards of quality.
• Excellent interpersonal skills to articulate ideas, provide direction, and build consensus among team members and stakeholders.
• Resourcefulness to tackle complex design challenges, overcome obstacles, and find creative solutions that resonate with our target audience and drive business results.
• Curiosity and thirst for knowledge to stay ahead of the curve, continuously seeking inspiration from diverse sources and disciplines to inform your design practice.
• Ability to work both independently, within a team, and cross-functionally with other departments/stakeholders. 
• Ability to develop and foster business relationships.
• Must be able to maintain confidentiality. 
• Must be able to practice safe work habits

Physical Demands:

This is an office type position that requires sitting, standing, walking, stooping, kneeling, and use of hands.  This position requires the operation of basic office equipment.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:  

Each coworker is accountable for their actions and is required to exercise good judgment in everything they do on behalf of Lane Automotive. Part of that responsibility includes understanding and living up to company values, standards, and policies, specifically our code of ethics and business conduct. Additionally, every coworker has a responsibility to ask questions when they are unsure of what those values, standards and policies require, and to act if they believe someone else is not acting consistently with those values, standards and policies. 

The information in this job description is intended to convey information about the key responsibilities and requirements. It is not an exhaustive list of the skills, efforts, duties, responsibilities, or working conditions associated with the opportunity. Responsibilities are subject to change. 

Lane Automotive welcomes diversity. As an equal opportunity employer, all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability, or protected veteran status.