PURPOSE AND KEY RESULTS OF THE POSITION
Under the direction of the VP of Sales and Marketing, the Market Analyst is responsible for becoming an industry product expert, researching and defining opportunities for Tuff Boy Companies. Researching products and services of major competitors, industry needs, current market share and other industry drivers. They will spend their time researching market statistics as they relate to product development, saturation, market share and future opportunities. They will spend time with customers and potential customers, and approximately half of their time at the primary office. As a result of his/her efforts, Tuff Boy will develop products and strategies to grow its sales revenues and establish the brand as a successful product line within the industry. Our Marketing analysts help decide which products and services we sell, as well as at what price. This position will arrive at conclusions by studying market conditions, competitors' activities and consumer behavior.
ESSENTIAL FUNCTIONS/RESPONSIBILITIES
Marketing
· Assist in the development of ad campaigns
· Work with team to define marketing themes and budgets
· The ability to work within the marketing department to help guide a vision.
KNOWLEDGE, SKILLS AND ABILITY
· Familiarity with agricultural or industrial equipment
· Mechanical knowledge and ability a plus
· Ability to source research topics and utilize available tools
· Effective collaboration and teamwork skills.
· Excellent computer skills
EDUCATION AND EXPERIENCE
WORK ENVIRONMENT
This position will spend some time in a regional office but will also spend some time outdoors in areas which includes exposure to hot work, chemicals, paints and higher temperatures for brief periods. Time in the field includes being exposed to outdoors, other office settings, dirt, noise, uneven surfaces and excessive heat or cold.
PHYSICAL REQUIREMENTS FOR PERFORMING ESSENTIAL DUTIES
Sitting/Standing/Walking: About 40% of the time is spent sitting in an office. About 60% of the time is in the shop or yard.
Speaking/Hearing: Ability to effectively communicate with co-workers and supervisors.
Vision: Ability to effectively visualize the computer screen, read printed materials and inspect equipment.
Lifting/Carrying: Ability to lift, push and pull up to 50#s for a short period of time and distance.
Stooping/Kneeling: Ability to stoop/kneel when required.
Reaching/Handling: Ability to reach/handle product when required. Ability to climb stairs and ladders, bend and twist.
Job Type: Full-time
Pay: $75,000.00 - $85,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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